Tono de Marca

Edgy and Provocative, Mysterious and Exclusive, Confident and Unapologetic, Youthful and Street-Savvy

Valores de Marca

• •Individuality and Self-Expression
• •Non-Conformity
• •Boldness
• •Community (Implicit)
• •Quality (Assumed)

Mejores Prácticas

• •Develop a Core Messaging Guide: Clearly define key phrases, forbidden words, and the overarching narrative (e.g., "We are for the outsiders," "Embrace your alienation"). Share this with anyone creating content.
• •Speak the Language of Your Tribe: Understand and use the slang, references, and communication style that resonates with your target audience (the "alienated" youth, streetwear enthusiasts) without sounding forced.
• •Prioritize Visual-Verbal Harmony: Ensure that the copy always complements the dark, edgy, and minimalist visual aesthetic. The words should feel like they belong in the same world as the graphics and photography.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, a TikTok sound choice, or an email, the tone should remain recognizably "Alienated LA." Avoid sudden shifts into overly formal or mainstream language.
• •Embody the "Alienated" Persona: When writing, try to embody the mindset of someone who feels different, proud, and perhaps a little defiant. This will help ensure the copy feels authentic to the brand's core identity. Use strong, declarative sentences and a confident, slightly rebellious voice.

Percepción Social

Niche Appeal, Fashion-Forward, Statement-Making, Authentic (within its niche)

Ejemplos de Copy

• •Product Description (Hoodie): They call it alienated. We call it a uniform. Wrap yourself in the void. Our [Product Name] Hoodie – for those who were never part of their world anyway. Limited drop.
• •Social Media Post (Instagram/TikTok): Not from here. Don't want to be. New [Collection Name] pieces just landed for the tribe that thrives in the shadows. Link in bio. #AlienatedLA #NotInTheirSystem
• •Website Banner: ALIENATED L.A. Embrace Your Different.
• •Email Marketing Subject Line: They Don't Get Us. This Drop Is For You.
• •About Us Snippet: Born from the fringes, Alienated LA is more than apparel – it's an identity. We craft the gear for those who stand apart, find power in their isolation, and wear their otherness as a badge of honor. Welcome to the outside.