Tono de Marca

Aspirational, confident, and technically focused, blending luxury and exclusivity with a disruptive, modern, and welcoming edge to make luxury accessible.

Valores de Marca

• •Accessible Luxury
• •Swiss Quality & Reliability
• •Innovation and Bold Design
• •Customer-Centricity
• •Transparency

Mejores Prácticas

• •Embrace the "Duality" Narrative: Consistently message the "best of both worlds" story. Openly state the use of Asian components and immediately follow with the value of Swiss assembly, inspection, and quality control. This transparency builds trust and directly addresses potential skepticism.
• •Use "Confident & Inclusive" Language: The tone should be bold and confident in the product, but inclusive in its invitation to customers. Use phrases like "Join the revolution," "Your collection starts here," and "For the modern enthusiast." Avoid language that is either overly arrogant or cheaply promotional.
• •Highlight the "New Era": In communications, subtly but clearly distinguish the brand post-2022. Use phrases like "A new vision," "Reborn in 2022," and "Our story starts now" to manage the brand's past reputation and focus customers on the current leadership's commitment to quality.
• •Balance Technical Specs with Lifestyle Emotion: For every mention of "forged carbon," "tourbillon," or "Miyota movement," connect it to an emotional benefit: "lightweight performance," "mesmerizing mechanics," or "trusted reliability." Sell the feeling of wearing the watch, not just the hardware inside it.
• •Leverage Social Proof with Specificity: Instead of generic testimonials, use specific, powerful quotes. Feature the names of the athletes and influencers who wear the watch. When quoting a customer review, select one that highlights a key value, such as, "excellent value for money for a very well finished automatic watch."

Percepción Social

Divided. Historically, negative perception due to quality issues and poor customer service pre-2022. Post-2022, the brand is actively rebuilding a positive image based on quality, value, and customer experience, though some skepticism remains regarding design originality.

Ejemplos de Copy

• •Headline: Swiss Haute Horlogerie Has a New Name. Body: We dared to ask: what if true luxury wasn't about the price tag, but about the innovation in your hands? The XP1 Tourbillon. Forged carbon case, Swiss-assembled tourbillon movement, and a design that breaks from tradition. This isn't just a watch; it's our answer. Welcome to the new era of watchmaking. #BlackoutWatches #XP1Tourbillon #SwissMade #AccessibleLuxury
• •Headline: The Rules of Luxury Have Been Rewritten. Body: You appreciate fine craftsmanship. You demand performance. But you don't believe in limits. We combine the best of Asian components with the undisputed expertise of our Geneva watchmakers to bring you timepieces of exceptional quality and audacious design our_model —at a value that makes sense today.
• •Headline: Stop Dreaming. Start Wearing. Body: For too long, the world's most fascinating watch complications have been locked away in vaults. We're changing that. Blackout Concept was reborn in 2022 with a single mission: to make sporty, luxurious, Swiss-assembled watches accessible to the true enthusiast. Your collection is waiting.
• •Subject: What Makes a Blackout Watch Different? Body: It’s more than the blacked-out aesthetic. It’s a belief. We believe in the power of Swiss expertise, which is why our master watchmaker, with experience at Patek Philippe and Rolex, assembles every watch in our Geneva workshop. We believe in innovation, using materials like forged carbon. And we believe luxury should be honest. Discover the difference.
• •TikTok Video Script: (Scene 1: Quick cuts of a traditional, expensive gold watch.) Text Overlay: They said luxury looks like this... (Scene 2: Hard cut to the XP1 Tourbillon glowing in the dark, showing its carbon texture.) Text Overlay: We said it feels like this. (Scene 3: Watchmaker assembling the watch in the workshop.) Text Overlay: Asian components + Swiss know-how. (Scene 4: Person wearing the watch, getting into a sports car.) Text Overlay: The future is now. Blackout Watches.