Tono de Marca

Inspirational, Supportive, and Tech-Savvy.

Valores de Marca

• •Functionality & Quality
• •Creativity & Personalization
• •Community
• •Empowerment through Organization
• •Innovation

Mejores Prácticas

• •Lead with Empowerment: Frame all communication around what the customer can achieve. Instead of saying "Our planner has hyperlinks," say "Navigate your entire year with a single tap." Focus on the benefit, not just the feature.
• •Foster a Community Vocabulary: Use inclusive and friendly terms like "planner-fam," "planner community," and "we" to reinforce the supportive, group-oriented value. Address your audience as creative and capable individuals.
• •Balance Inspiration with Practicality: Pair motivational messages with clear, practical advice. An inspirational quote should be followed by a tangible tip or product feature that helps the user act on that inspiration.
• •Speak a Common Tech Language: When discussing technical details, be clear and simple. Use phrases like "seamlessly syncs," "easy to import," and "compatible with" to build confidence in users who may not be tech experts. Always offer a path to more help, like a tutorial video or blog post.
• •Maintain Visual and Verbal Synergy: Ensure the copy always matches the clean, modern, and aesthetically pleasing visuals of the brand. Use words like "sleek," "minimalist," "beautifully designed," and "intuitive" to describe products, creating a cohesive experience where the words feel like the images look.

Percepción Social

The public and customer perception of BlackMountainPlans is highly positive. It is viewed as a Trusted Leader, Aesthetically Pleasing, Community-Focused, and Helpful and Educational. The brand is seen not just as a seller of products, but as a valuable educational resource.

Ejemplos de Copy

• •Headline: Your most organized year starts now. ✨ Introducing the 2026 Aura Planner. Body: We designed Aura with you in mind: intuitive layouts, hyperlinked tabs for seamless navigation, and three new minimalist color palettes to match your style. Stop letting your goals be just dreams. Start planning them, living them. Tap the link in bio to transform your tablet into your personal command center.
• •Subject: Overwhelmed by digital stickers? We’ve got you. Body: Hey planner-fam! Ever feel like you have a million amazing stickers but aren't sure how to use them to create a stunning layout? You're not alone. Our new blog post breaks it down with 5 easy-to-follow tips for organizing your sticker collection and using them to build a planner that’s both functional and beautiful. Let’s get creative together!
• •Video shows a quick time-lapse of decorating a weekly spread On-screen text: 3 hacks for a perfect weekly layout! Voiceover: "Tired of messy weekly spreads? Try this: 1. Time-block your top 3 priorities first. 2. Use a color-coded system for work, personal, and wellness. 3. Add a decorative sticker just because it makes you happy. Done! Your week is now managed and beautiful. Find this planner linked in our bio!"
• •Headline: Welcome to the BlackMountainPlans family! Body: We are so thrilled to have you here! This is your creative space to share your planner spreads, ask questions, and get inspired by fellow digital planning lovers. Whether you're a seasoned pro or just unboxed your first tablet, we're all here to support each other. Introduce yourself below and show us what you're working on!
• •Headline: Less Chaos, More Intention. Sub-headline: Discover beautifully functional digital planners and tools that empower you to organize your life, achieve your goals, and unlock your creativity. Compatible with GoodNotes, Notability, and your favorite PDF annotation apps.