Tono de Marca

Practical, authentic, and community-driven. The language is direct, transparent, relatable, and humanized, speaking from a place of personal experience. It's friendly, informal, and reflective of an experienced peer and innovator within the off-roading and DIY communities, rather than a large, impersonal corporation.

Valores de Marca

• •Innovation and Problem-Solving
• •Quality and Durability
• •American-Made
• •Community-Centric
• •Authenticity and Transparency

Mejores Prácticas

• •Speak from Experience: Write copy from the perspective of an enthusiast who uses the products. Use "we" and "I" to create a personal connection and share real-world benefits and stories.
• •Emphasize "Why," Not Just "What": Don't just list product features. Explain the problem they solve. Frame products as solutions to common frustrations for trailer builders and adventurers (e.g., "the huge void between sleeping in a tent and signing my life away on a 6-digit Toy hauler").
• •Use Direct, No-Nonsense Language: Avoid corporate jargon and overly polished marketing speak. Be direct, honest, and even humorous. A sentence like "I have a snack problem" is more memorable and authentic than a generic business tagline.
• •Champion the "American Made" Value: Integrate the "Made in the USA" aspect into copy wherever it feels natural as in product descriptions, the brand story, and social media posts. This is a core value and a key differentiator.
• •Foster Community and Solicit Feedback: Actively engage with customers in the copy. Ask questions, invite ideas, and feature customer builds (with permission). This reinforces the brand's community-driven value and generates authentic content.

Percepción Social

Overwhelmingly positive. Blackfish Fabrication is viewed as a reputable and innovative vendor run by a "fellow wheeler." Customers and forum members praise the quality and ingenuity of the products. It is seen as a go-to source for "cool products for your hauler build," with the owner perceived as a knowledgeable and approachable expert and a small business worth supporting.

Ejemplos de Copy

• •Stop choosing between comfort and space. Our "Outlaw" Collapsible Shower Enclosure gives you a hot shower anywhere without sacrificing an inch of cargo room. Folds flat, sets up in seconds. Designed and built in the USA for the weekend warrior. #BlackfishFabrication #TrailerConversion #ToyHauler #VanLife #MadeInUSA #AdventureGear
• •Don't Just Haul Your Toys. Live With Them. We build lightweight, space-saving components to turn your enclosed cargo trailer into the ultimate adventure basecamp. American-made quality for wherever the trail takes you. Shop Conversion Parts
• •Why should your dining room take up half your trailer? Our collapsible dinette set provides a solid, comfortable place to eat and plan your next move, then folds away in seconds to reclaim your floor space. We designed this for durability and function because we use it ourselves. It's the perfect solution for the builder who refuses to compromise.
• •Hey everyone, Cody from Blackfish here. I'm working on the next round of products and want to hear from you. What's the most frustrating part of your trailer build? What's that one simple thing you keep saying "I wish someone made a..." for? No bad ideas. Let's make some more cool stuff together.
• •Your Cargo Trailer is More Than a Box. Tired of roughing it on long race weekends? Stop sacrificing comfort. Blackfish Fabrication offers smart, durable solutions to add living quarters to your existing trailer. From cabinets to showers, our parts are designed to maximize your space so you can have a functional camper AND a work trailer.