Tono de Marca

Professional, Trustworthy, and Passionate

Valores de Marca

• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Heritage & Tradition
• •Integrity & Trust
• •Community

Mejores Prácticas

• •Lead with Heritage and Trust: In marketing copy, always weave in the narrative of being a long-standing, family-owned business. Phrases like "A family tradition since 1969," "Our family's promise of quality," or "Crafted with generations of expertise" reinforce the core values of trust and tradition.
• •Emphasize Craftsmanship over Price: While value is important, the tone should prioritize the artistry and quality of the jewelry. Use descriptive words like "meticulous," "hand-selected," "masterfully crafted," and "exquisite design" to elevate the perception of the products beyond mere commodities.
• •Use a Warm and Professional Voice: The tone should be approachable and welcoming, like a trusted family advisor, yet maintain a high level of professionalism. Avoid overly casual slang or impersonal corporate jargon. The goal is to be the friendly expert.
• •Showcase Customer Stories (with permission): Leverage the powerful positive feedback you receive. Turn testimonials into social media posts or website features. For instance, "We love hearing from our wonderful customers! Here's what [Customer Name] had to say about their custom-designed piece..." This validates the brand's promises through real-world experience.
• •Maintain Visual Consistency: The professional and passionate tone must be reflected in the visuals. Ensure all photography is high-quality, well-lit, and focuses on the intricate details of the jewelry. The visual branding across the website and social media should be clean, elegant, and timeless, mirroring the brand's overall identity.

Percepción Social

Customers perceive the brand as a source of high-quality, beautiful, and unique jewelry. They are seen as trustworthy and reliable, with excellent attention to detail and customer care. The brand is viewed as a classic and established family business that values its customers and its craft. The story of the Norfolk Island location being passed through three generations adds a layer of authenticity and reliability. The Dublin store is seen as an integral part of the local business community, appreciated for its contribution and growth.

Ejemplos de Copy

• •Three Generations of Craftsmanship, A Lifetime of Memories. Discover the legacy of BJ's Jewellers—where every piece tells a story of quality and passion.
• •From your vision to their finger. ✨ We were honored to bring this dream engagement ring to life. If you can imagine it, our master jewelers can create it. Bring us your inspiration and let's craft your forever piece.
• •Your moments deserve to shine. As a family-owned jeweller right here in Dublin, we believe in celebrating life's milestones with timeless quality and personalized service. Visit BJ's Jewellers and experience the trust and craftsmanship your family can depend on.
• •Since 1969, our family has been dedicated to the art of fine jewelry. For us, it's more than just business—it's our heritage. We stake our reputation on the integrity of our work and the satisfaction of every customer who walks through our doors, continuing a tradition of trust and excellence.
• •An heirloom in the making. This exquisite sapphire and diamond necklace is a testament to timeless design and meticulous craftsmanship. Each stone is hand-selected and set to create a piece that's not just worn, but cherished. A stunning expression of elegance, perfect for marking a special occasion or simply celebrating you.