Tono de Marca

friendly, heartfelt, and inspiring

Valores de Marca

• •Love for Literature
• •Celebration of Motherhood
• •Quality and Comfort
• •Originality and Creativity

Mejores Prácticas

• •Lead with Emotion: Whether it's the joy of a good book or the tenderness of a mother's love, always tap into the emotional core of the brand's values.
• •Use "You" and "We": Foster a sense of community by speaking directly to the customer and using inclusive language.
• •Incorporate Keywords: Naturally weave in terms like "bookish," "literary," "motherhood," "heartfelt," and "quality" into your copy.
• •Highlight Customer Stories: Share testimonials and user-generated content to reinforce the brand's positive perception and build social proof.
• •Maintain Visual and Verbal Consistency: Ensure that the warm, inspiring, and creative tone is reflected not just in the words, but also in the imagery and design across all platforms.

Percepción Social

The public perceives Bjork Print as a source of high-quality, emotionally resonant products. Customers feel a personal connection to the brand, often mentioning how the products make them feel "validated" or how they receive compliments when using them. The brand is seen as a go-to for thoughtful gifts, especially for mothers and book lovers.

Ejemplos de Copy

• •Wear your story. Our newest tee is for the ones who find magic between the pages. Soft, comfy, and ready for your next chapter. #BjorkPrint #BookLover
• •A melody for every mother. 'Birdsong' is more than a book; it's a hug in words, a tribute to the beautiful, chaotic, and love-filled journey of motherhood. The perfect gift for the mom in your life.
• •Apparel for the soul that reads. Discover our collection of literary-inspired designs and wear your heart on your sleeve.
• •Feeling seen, feeling celebrated. Our 'Birdsong' book and motherhood collection are designed to honor your unique story. Find a piece that speaks to you.
• •We love seeing our stories become a part of yours! ✨ Thanks for sharing the love. #BjorkPrintCommunity #ReadingIsRad