Tono de Marca

Passionate, Authentic, Eco-Conscious, and Community-Oriented

Valores de Marca

• •Sustainability
• •Community
• •Craftsmanship & Quality
• •Hawaiian Heritage & Culture
• •Innovation
• •Integrity & Transparency
• •Regeneration

Mejores Prácticas

• •Always Circle Back to "Why": Ensure that copy, whether for social media, product descriptions, or ads, connects back to Bizia Surf's core values of sustainability, community, and Hawaiian heritage. Remind the audience of the mission behind the products.
• •Embrace Storytelling: Share the journey – the origin of the idea, the process of making the boards, the community impact. Authentic stories resonate more deeply than just product features.
• •Use Inclusive and Welcoming Language: Reflect the friendly and community-oriented vibe of the brand. Address the audience directly and invite them to be part of the Bizia 'ohana (family).
• •Educate Gently: While highlighting the eco-conscious aspects, avoid overly technical jargon or a preachy tone. Instead, inspire and inform about the positive impact of choosing Bizia, making sustainability feel accessible and desirable.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetic (natural, high-quality, vibrant, authentic). For instance, if an image is serene and showcases the wood's beauty, the copy should complement that with a reflective or appreciative tone.

Percepción Social

Innovative Environmental Stewards, High-Quality & Unique Products, Community Hub, Authentic & Mission-Driven, Support-Worthy Local Business, Educational

Ejemplos de Copy

• •Headline: Ride the Change. Our Waves Are Wooden. Body: Born from Hawaiian soil, crafted by local hands. Bizia Surf isn't just about premium wooden surfboards; it's a movement. We take the invasive Albizia tree, a threat to our native forests, and transform it into your perfect ride. Surf with soul, support sustainability, and feel the authentic glide of Hawai'i beneath your feet. #BiziaSurf #SustainableSurfing #MadeInHawaii
• •Headline: From Invasive to Inspired: The Bizia Story. Body: Every Bizia board tells a tale of regeneration. What began as a mission to restore Hawai'i's native ecosystems has become a passion for crafting exceptional wooden surfboards. We're turning a problem into a promise – for our 'āina, for our community, and for the art of surfing. Discover the difference.
• •Headline: More Than a Coffee Shop. It's Our Community. Body: Step into Bizia Surf & Coffee Bar in Wahiawā. Smell the locally sourced coffee, see the artistry of Albizia wood, feel the aloha. We're a place to connect, to share stories, and to celebrate the intersection of surf culture and sustainable living. Come say hi – your new favorite brew (and board) awaits! #BiziaCoffee #Wahiawa #SupportLocalHI
• •Headline: The Art of the Glide, Reimagined. Body: Experience the unparalleled feel of a Bizia wooden surfboard. Combining time-honored craftsmanship with innovative design, each board is a testament to performance and natural beauty. Made from invasive Albizia, finished with bio-based resin – because caring for our planet should feel as good as catching the perfect wave.
• •Headline: Join the Regenerative Wave. Body: Choosing Bizia means more than just owning a stunning wooden surfboard. It means becoming part of a cycle that heals our forests, supports local artisans, and redefines the surf industry. From tree to sea, our commitment is to a greener future, one beautiful board at a time. Are you in? #RideBizia #EcoFriendlySurf #HawaiiGrown