Tono de Marca

The prevailing tone is approachable, passionate, and encouraging. It blends a personal, friendly voice with educational and informative content. The language is often gentle and inspiring, using phrases like "let's grow" and "From seeds to stems, Bird + Briar brings life to your garden + a little bit of garden into your life." The owner's personal story of leaving the corporate world to follow a passion adds a layer of authenticity and relatability. The overall feeling is that of a knowledgeable friend sharing their love for gardening.

Valores de Marca

• •Sustainability and Regeneration
• •Passion and Joy
• •Quality and Thoughtful Curation
• •Personal Connection and Community
• •Heritage and Authenticity

Mejores Prácticas

• •Always Lead with Passion: Whether writing a caption or a product description, let the genuine love for gardening shine through. Use words that evoke beauty, joy, and wonder.
• •Emphasize "Thoughtful" and "Sustainable": These are core values. Mentioning that products are "sustainably-grown" or "thoughtfully-curated" reinforces the brand's commitment and justifies its premium quality.
• •Use Encouraging and Inclusive Language: Phrases like "Let's grow," "Grow along with us," and "your garden" create a sense of shared journey and community. It positions the brand as a partner, not just a seller.
• •Tell the Story: Weave the narrative of the founder, the farm's heritage, and the journey of a seed into the copy. People connect with stories, and Bird + Briar has a powerful and authentic one.
• •Focus on the Experience, Not Just the Product: Highlight the joy of receiving a beautifully packaged order, the satisfaction of seeing a seed sprout, and the beauty of a fresh-cut bouquet. The brand sells an experience, and the copy should reflect that.

Percepción Social

Bird + Briar Farm is perceived very positively by its customers. The most praised aspects are the exceptional customer experience, particularly the beautiful and personal packaging, which customers describe as "adorable wrapping" and "so fun to unwrap." The inclusion of free gifts and personalized notes is frequently mentioned and highly appreciated. This attention to detail creates a memorable "unboxing" experience that customers are eager to share. The quality of the products is also noted, and customers express excitement about planting the seeds they've purchased. The brand is seen as a reliable and special source for gardeners.

Ejemplos de Copy

• •It's more than just seeds; it's a box of possibilities. ✨ We pour our hearts into every order, hoping to bring a little bit of the joy we find in the garden right to your doorstep. What are you hoping to grow this season? Let us know below! #LetsGrow #BirdAndBriarFarm #FlowerSeeds #UnboxingJoy
• •From Our Farm to Your Garden. Discover sustainably-grown seeds and bulbs, curated with passion by a fourth-generation grower. Start cultivating your own patch of beauty today.
• •Meet the 'Café au Lait' Dahlia—as dreamy as a morning coffee. Grown sustainably here on our Ohio farm without any chemical fertilizers, this dahlia is a favorite for its stunning, creamy blooms. Perfect for bouquets or simply to admire in your garden. We nurture them from tuber to blossom, and now it's your turn to continue the story.
• •A little gift from our garden to yours...
• •Tired of the ordinary? Grow the extraordinary. At Bird + Briar Farm, we believe every garden deserves unique, beautiful flowers. We specialize in high-quality, sustainably-grown seeds for blooms that will take your breath away. Swipe to see what's new and let's get growing together!