Tono de Marca

Natural & Earthy (evoking nature, tranquility, authenticity), Calm & Approachable (friendly, gentle, welcoming), and Minimalist & Clean (simple, direct, uncluttered).

Valores de Marca

• •Sustainability: Emphasizing eco-friendly materials and ethical production processes.
• •Simplicity: Focusing on clean designs and the beauty of minimalism.
• •Connection to Nature: Promoting a lifestyle that values the outdoors and well-being.

Mejores Prácticas

• •Create a Brand Voice Chart: Internally document your brand's tone, including what it means and what to avoid.
• •Focus on "You" and "Your": Write copy that speaks directly to the customer's experience and values.
• •Use a Lexicon of On-Brand Words: Develop a list of words that align with the brand, such as organic, natural, serene, essential, mindful, durable, rooted, fresh, and conscious.
• •Tell a Story in Every Description: Frame product details within the brand's narrative, explaining how features align with a lifestyle connected to nature and simplicity.
• •Maintain Consistency Across All Channels: Ensure that the calm, natural tone is used everywhere, from the website and social media to customer service emails and packaging inserts.

Percepción Social

Customers would perceive Birch Merch as a thoughtful, conscious, and aesthetically pleasing brand. It would appeal to consumers who are environmentally aware and prefer understated, quality goods over fast-fashion trends.

Ejemplos de Copy

• •Simplicity from nature, for your everyday. Our classic tee is made from 100% organic cotton, offering comfort that feels as good as it looks. Wear the wilderness. #BirchMerch #SustainableStyle #NatureInspired
• •Thoughtfully Crafted. Naturally Worn. Discover our collection of minimalist apparel inspired by the quiet strength of the birch tree.
• •More than just a bag—it's a daily companion. Built from durable, recycled canvas and designed with clean lines, the Birch Tote carries your essentials with effortless, eco-conscious style. From the market to the trail, carry your values with you.
• •Rooted in Simplicity. Birch Merch was founded on a simple idea: that the things we own should connect us to the natural world, not clutter it. Inspired by the serene beauty of a birch forest, we create sustainable, minimalist merchandise designed to last.
• •A Breath of Fresh Air for Your Wardrobe 🌲