Tono de Marca

Authentically Adventurous. It combines a sense of thrill-seeking with a genuine connection to the surf lifestyle and environment.

Valores de Marca

• •Passion for Surf & Ocean: This is the core value, underpinning everything from product design to marketing.
• •Adventure & Exploration: Encouraging an active lifestyle and the pursuit of new experiences.
• •Authenticity & Heritage: Staying true to its roots in surf culture.
• •Quality & Innovation: Providing durable, high-performance products designed for surfers and outdoor enthusiasts.
• •Community: Fostering a sense of belonging among surfers and ocean lovers, often through team riders and events.
• •Sustainability & Environmental Responsibility: A growing commitment to protecting the environments that enable their lifestyle.

Mejores Prácticas

• •Speak the Language of Surf (Authentically): Use terminology and phrasing that resonates with the surf community (e.g., "froth," "dawn patrol," "get pitted," "swell") but avoid forcing it or overdoing it, ensuring it remains accessible.
• •Prioritize Visual Storytelling with Supporting Copy: Billabong is highly visual. Copy should complement and enhance the story told by images and videos, not overpower them. Keep it concise and evocative.
• •Embody the "Adventure" Value: Frame product benefits and brand messages around experiences, exploration, and the thrill of the surf lifestyle. Use active language.
• •Weave in Sustainability Naturally: Integrate messages about eco-friendly materials and ocean protection as part of the brand's inherent respect for its playground, rather than as a separate, forced initiative. Make it part of the "why."
• •Foster a Sense of Community: Use inclusive language ("we," "us," "join us"), ask questions to encourage engagement, and highlight shared experiences that bind the surf community together.

Percepción Social

Iconic Surf Brand. Billabong is widely recognized as one of the original and most iconic surfwear brands globally, with strong roots in Australia. Quality & Style. Generally perceived as offering good quality technical surf gear and fashionable lifestyle apparel, though often at a premium price point. Trusted by Surfers. Many active surfers rely on Billabong wetsuits and boardshorts for performance. Evolving Brand. While holding onto its heritage, the public sees Billabong adapting to modern trends, including a greater focus on sustainability and diverse representation. Aspirational Lifestyle. The brand successfully sells not just products, but the dream of a surf-centric, adventurous lifestyle.

Ejemplos de Copy

• •Engineered for the unridden. Our new Recycler Wave Pro boardshorts: Maximum stretch, minimal drag, made from ocean-bound plastic. Chase your horizon. #Billabong #KnowTheFeeling
• •Saltwater therapy in session. That first light, glassy conditions, and the promise of a perfect wave. This is what we live for. What's your perfect surf moment? 🌊 #LifeIsBetterInBoardshorts #BillabongAdventure
• •Ride the wave of change. Every stitch, every material, every choice matters. Discover how our latest eco-conscious collection is helping us protect the playgrounds we love. Because the best surf trips are the ones that leave no trace. #BillabongSustainability #OceanLove
• •The swell is building, and so is the crew! Join the Billabong team this weekend at [Beach Name] for a day of demo boards, surf clinics, and good vibes. First 50 get a free surf wax! Tag your surf buddies! #BillabongCommunity #SurfWithUs
• •Beyond the Break. For decades, Billabong has been at the heart of surf culture – a shared passion for the wave, the journey, and the spirit of adventure. This is more than apparel. This is a way of life. Discover Billabong AU.