Tono de Marca

Aspirational, Authentic, Adventurous

Valores de Marca

• •Passion & Authenticity
• •Community
• •Sustainability
• •Innovation

Mejores Prácticas

• •Lead with Emotion, Support with Function: Start with the feeling, the lifestyle, the "why" (e.g., "Know The Feeling"). Follow up with the product features and technical benefits that enable that experience. This connects the customer's aspiration to a tangible solution.
• •Use an Authentic Insider's Voice: Write as a member of the culture, not as a corporation selling to it. Use authentic surf and board-sport terminology naturally, but keep it inclusive enough for the aspirational lifestyle audience to understand. Avoid generic corporate jargon.
• •Weave Sustainability into the Story: Don't just list eco-friendly features as bullet points. Integrate your sustainability efforts into the brand narrative. Connect recycled materials directly to the brand's core value of protecting the oceans—the "places we play."
• •Celebrate the Community and the Pros: Leverage your athletes and community as storytellers. Use quotes, highlight their achievements, and share their personal connection to the brand and the lifestyle. This reinforces authenticity and builds a stronger emotional bond with the audience.
• •Maintain a Consistent Visual and Textual Language: Ensure the adventurous, aspirational, and authentic tone is reflected not just in words but in imagery and video. The raw beauty of nature and the dynamic energy of the sport should always be the backdrop for the product, creating a seamless and immersive brand world.

Percepción Social

Respected Heritage Brand Navigating Modernity

Ejemplos de Copy

• •Some paths aren't on any map. The only way to find them is to follow the feeling. Our Adventure Division gear is built for the search, wherever it takes you. #KnowTheFeeling
• •WEAR THE WAVES OF CHANGE. Our new Recycler Wave Pro boardshorts. Made from 100% recycled ocean waste. Performance for you, progress for the planet.
• •That Sun-On-Your-Skin, Salt-In-Your-Hair Feeling. It's a vibe. It's a mood. It's our new Surf Capsule collection. Dive in.
• •Don't let the cold cut your session short. The Furnace Comp wetsuit is your personal fortress against the chill. Engineered with our revolutionary Furnace Graphene lining for unparalleled warmth and 4-way stretch for total freedom, it's the closest you'll get to surfing naked—but much, much warmer. Built with recycled materials, because the only thing we leave behind are footprints in the sand.
• •YOUR UNIFORM FOR NO UNIFORM. For long weekends and longer road trips. For the moments between the tides. Billabong's new collection is made for living a life less ordinary. Shop the look.