Tono de Marca

Authentic, community-focused, enthusiastic, friendly, approachable, and passionate about cycling culture, reflecting a "small business serving small businesses" mentality.

Valores de Marca

• •Support for Small Businesses
• •Community
• •Passion for Cycling
• •Authenticity

Mejores Prácticas

• •Always Emphasize "Local": Every piece of copy should, in some way, tie back to the core mission of supporting local bike shops. Use words like "local," "community," "authentic," and "support."
• •Tell a Story: Don't just sell a t-shirt; sell the story of the bike shop behind it. Share details about the shop's history, its owners, and its role in the community.
• •Speak Like an Enthusiast: Use a passionate and genuine tone. The copy should sound like it's written by someone who loves bikes and the culture surrounding them.
• •Foster a Sense of Community: Address subscribers as members of a club or a movement. Use inclusive language that makes them feel part of something bigger.
• •Maintain a Positive and Upbeat Tone: The brand is about celebrating and uplifting small businesses. The copy should always be encouraging and positive, reflecting the joy of cycling and community.

Percepción Social

Largely positive. Perceived as a novel way to discover and support local bike shops, a fun monthly surprise, delivering quality products, and acting as a champion for independent businesses within the cycling community.

Ejemplos de Copy

• •Meet the newest addition to your t-shirt collection! This month, we're celebrating [Bike Shop Name] from [City, State]. For over [X] years, they've been the go-to spot for the local cycling community. Grab their exclusive tee by joining the club today and wear your support for local shops. #BikeShopShirts #LocallyGeared #SupportLocal
• •More Than a Shirt. It's a Story. Discover and support the best local bike shops across the country, one exclusive tee at a time. Join the movement.
• •Hey [Customer Name], get ready! Your next shirt is on its way. This month, we're heading to the heart of [Region] to feature a shop with an incredible story. We can't wait for you to see it. Thanks for helping us keep local cycling communities rolling.
• •Tired of the same old cycling apparel? Get a unique, authentic bike shop t-shirt delivered to your door every month. Support small businesses. Discover new communities. Join Bike Shop Shirts.
• •Let's put your shop on the map. Literally. Partner with Bike Shop Shirts for free and get your custom t-shirt and story shared with thousands of cycling enthusiasts nationwide. No cost, no hassle, just national exposure.