Tono de Marca

Confident, Artisanal, and Sophisticated.

Valores de Marca

• •Craftsmanship
• •Quality
• •Simplicity & Timelessness
• •Exclusivity

Mejores Prácticas

• •Emphasize the "Why," not just the "What": Instead of saying "We sell leather straps," say "We handcraft the strap that completes your watch." Focus on the value, the feeling, and the improvement it brings to a cherished item.
• •Use a Lexicon of Quality: Consistently use words that reinforce the brand values. Terms like "Full-grain," "Hand-stitched," "Artisanal," "Made to Order," "Premium," "Solid Brass," and "Timeless" should be staples in product descriptions and marketing copy.
• •Maintain a Sophisticated Voice: The tone should always be refined. Avoid slang, excessive exclamation points, or overly aggressive sales language. The confidence of the brand comes from its quality, not its volume.
• •Tell a Subtle Story: While there is no extensive "About Us" story, the copy can hint at one. Phrases like "Our commitment to traditional methods" or "Born from a passion for classic timepieces" can build a narrative of expertise and dedication without a lengthy exposition.
• •Let Images and Copy Work Together: The minimalist aesthetic of the website should be a guideline. The copy should be as clean and well-constructed as the product. Use concise, powerful statements that complement the high-quality photography, allowing the product's visual appeal and the copy's confident tone to reinforce each other.

Percepción Social

Perceived as a specialized, boutique maker of high-quality leather goods for discerning connoisseurs who value craftsmanship and exclusivity, aligning with an aspirational, luxury lifestyle.

Ejemplos de Copy

• •A Strap as Timeless as Your Timepiece. The finishing touch your watch deserves. Hand-stitched from full-grain leather for a lifetime of character.
• •The Journeyman Strap: Made to Order. We don't believe in mass production. Each strap is cut and stitched by hand, ensuring a perfect fit and a finish that only improves with every wear. Experience true craftsmanship.
• •Luxury is in the Details. From the boardroom to the open sea, your style is defined by the choices you make. Our handmade leather straps are crafted for those who don't compromise on quality. Elevate your everyday.
• •The Only Belt You'll Need. A single piece of premium, full-grain leather. A solid brass buckle. A design that is both classic and confident. 'A belt for every Outfit' isn't just a slogan—it's our promise.
• •Your Watch is Waiting. Stop settling for the stock strap. Discover the comfort, quality, and character of BIG YACHT Leather. Shop the collection.