Tono de Marca

Aspirational, confident, and motivational. Direct, empowering, and uses strong, declarative statements. Incorporates modern language and relevant slang to inspire leadership and high achievement.

Valores de Marca

• •Ambition & Success
• •Authenticity & Individuality
• •Confidence & Boldness
• •Exclusivity & Quality
• •Modern Hustle Culture

Mejores Prácticas

• •Use Empowering Language: Consistently use verbs and adjectives that inspire action and confidence. Words like "own," "lead," "bold," "unapologetic," and "success" should be central to the brand’s vocabulary.
• •Speak Directly to the "Big Wig": Address the customer as the successful person they are or aspire to be. Use "you" and "your" to make the message personal and aspirational (e.g., "Your ambition," "You are a Big Wig").
• •Maintain a Confident and Declarative Tone: Avoid hesitant or passive language. Make bold statements that reflect the brand's core identity. Sentences should be clear, direct, and impactful.
• •Incorporate Modern & Relevant Slang: Use contemporary language and cultural references (like "Passenger Princess" or "hustle") to show the brand is current and connects with its target audience, but use it sparingly to maintain a premium feel.
• •Align Visuals with Copy: Ensure the tone of the copy is reflected in the brand's visual identity. The use of bold fonts, luxurious color schemes (like black and gold), and high-quality imagery of confident individuals will reinforce the message of success and exclusivity.

Percepción Social

Primarily shaped by its own marketing, projecting an image of a premium, aspirational lifestyle brand. Perceived as a niche brand targeting confident, ambitious individuals who resonate with messages of empowerment, entrepreneurship, and luxury.

Ejemplos de Copy

• •Don't just enter the room, own it. Our new collection is for those who don't wait for a seat at the table—they build their own. This isn't just a hoodie, it's a statement. #BeABigWig #SuccessLooksGoodOnYou
• •Your ambition is your brand. Dress the part. Big Wig Brand™ is for the creators, the founders, and the hustlers who know where they're going. Shop the attire that matches your drive. #BigWigEnergy #DressForSuccess
• •From closing deals to kicking back. The Big Wig uniform is for every part of your success story. Comfort that works as hard as you do. #DayToNight #BossLife #BigWigBrand
• •Why blend in when you were born to stand out? This is more than clothing. It’s your armor for the hustle. Welcome to Big Wig Brand™. #WearYourAmbition
• •Subject: You're on the list. Big Wigs get what they want. And we've got what you've been looking for. Get exclusive access to our latest drop before anyone else. Because leaders always stay one step ahead. #ExclusiveAccess #BeBold