Tono de Marca

Aspirational, conscious, and authentic. The language is motivational, forward-looking, and deeply mindful of its social and environmental impact, while being rooted in personal history and cultural pride.

Valores de Marca

• •Sustainability & Environmental Responsibility
• •Heritage & Cultural Pride
• •Social Impact & Community Empowerment
• •Inclusivity & Representation
• •Quality & Craftsmanship

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the brand's core mission. Whether it’s sustainability, heritage, or social impact, ensure the copy reflects the purpose behind the design.
• •Use Storytelling: Weave the brand's origin story and the inspiration from Ghana into product descriptions, social media posts, and campaigns. This authentic narrative is a powerful differentiator.
• •Emphasize Conscious Luxury: Use words that balance both aspects of the brand: "eco-luxury," "handcrafted," "sustainable," "reclaimed," alongside "timeless," "effortless luxury," and "engineered." This reinforces the premium quality and ethical foundation.
• •Speak to the Changemaker: Address the customer as an active participant in the brand's journey. Use empowering and inclusive language like "Join our vision," "Be part of the change," and the "We See You" philosophy to foster a sense of community.
• •Maintain Authenticity and Transparency: Be open about the materials, processes, and social initiatives. For instance, clearly explain what "reclaimed wood" means and share updates on the tree-planting and eyecare programs. This builds trust and reinforces the brand's values.

Percepción Social

Bôhten Eyewear is widely perceived as a purpose-driven, Black-owned brand that successfully merges style with substance. Customers and media outlets see it as more than just an eyewear company; it is viewed as a social enterprise with a compelling story. It is recognized for its pioneering role in the sustainable fashion space and for bringing an authentic African narrative to the global market. The brand is praised for its innovative use of materials and its commitment to ethical production. It has earned a reputation as a changemaker in the eyewear industry, particularly for its efforts to create more inclusive products. This positive perception has led to its placement in major retailers like Nordstrom, Anthropologie, and Harry Rosen. While the brand story and product quality are highly regarded, the perception of its customer service is mixed, with some negative experiences reported regarding returns and communication.

Ejemplos de Copy

• •Image: A confident person wearing the Aya Palm Sun glasses in a natural, sunlit setting. Caption: See the world differently. Our new Aya Palm Sun frames aren't just made; they're created with purpose. Crafted from sustainably sourced palm and reclaimed materials from Africa, each pair carries a story of heritage and a vision for the future. Wear the change. #Bohten #VisionOfChange #SustainableLuxury
• •Headline: Beyond the Frames. Sub-headline: We combine African-inspired design with sustainable materials to create eyewear that looks good and does good. Join our vision of change. [Shop Now]
• •Subject: It Started with a Vision in Ghana... Body Preview: ...and grew into a global movement. Discover the story behind your frames and see why Bôhten is more than eyewear—it's a commitment to a better world.
• •Inspired by timeless wisdom and natural beauty. The Aristotle frame blends classic design with our signature sustainable touch, featuring reclaimed rosewood layered with a polished gold finish. Engineered for a perfect fit and built to last, these sunglasses are a tribute to those who dare to think differently. Every detail is handcrafted to not only optimize your view but elevate your style.
• •Headline: Tired of eyewear that doesn't fit? We see you. Body: Bôhten was born from a mission to create inclusive, luxury eyewear for everyone. Our frames are thoughtfully designed with wider bridges and longer temples to provide a more comfortable fit. Designed in Ghana and made with sustainable materials. Find your perfect pair with our Home Try-On program. [Learn More]