Tono de Marca

Passionate and Aspirational

Valores de Marca

• •Community
• •Development & Opportunity
• •Ambition & Excellence
• •Pride & Identity

Mejores Prácticas

• •Use "We," "Our," and "Your": Consistently use inclusive language to reinforce the sense of a shared journey between the club, the players, and the fans. Phrases like "Our City," "Your Club," and "We are building" are powerful.
• •Connect Merchandise to the Mission: Always link the purchase of merchandise to the bigger picture. Explain that buying a hoodie or a scarf directly funds player development, travel, and academy programs.
• •Celebrate Milestones with the Community: When sharing news of a win, a player achievement, or a new signing, frame it as a victory for the entire community. Use it as an opportunity to thank the fans for their support.
• •Maintain an Aspirational Tone: The copy should always look forward. Use words like "journey," "legacy," "future," and "ambition" to inspire fans and reinforce the brand's long-term vision.
• •Be Authentic in Fan Communication: In social media comments and direct interactions, maintain a tone that is grateful, approachable, and passionate. Acknowledge the fans' role in the club's success to build loyalty.

Percepción Social

BGFC is perceived as a serious, well-organized football club with a clear vision for growth. It is seen as a positive force in the local community, providing opportunities for young athletes and creating a new source of local pride. The connection between purchasing merchandise and directly supporting the club's mission appears to be a key driver for customers. Fans on social media and forums express excitement and support for the team's progress. There is a clear understanding among its followers that the club is building something significant from the ground up.

Ejemplos de Copy

• •More Than a Roar. It's Our City's Heartbeat. This is what it’s all about. Every goal, every game, every moment—we share it together. When you wear our crest, you're not just a fan; you're part of the pride. Support the movement. #BGFC #GoldenLions #MoreThanAClub
• •Wear the Future. The official 2025 BGFC Home Jersey is here. Crafted for the dedicated, worn by the proud. Every purchase supports our journey to the top. Shop now.
• •Your City. Your Club. Your Colors. Bowling Green, this is our team. From the youth academy to the first team, we’re building a legacy, and it all starts here. Gear up at the BGFC Store and show your support for the Golden Lions this season!
• •Game day is coming, but the pride is year-round. Rep the Golden Lions wherever you go. The official BGFC Store has everything you need to show your support. #BGFC #SupportLocalSoccer
• •Inside the Den: New Arrivals + Your Impact on the Club