Tono de Marca

Empowering, Aspirational, and Community-Oriented

Valores de Marca

• •Quality
• •Empowerment
• •Authenticity
• •Community
• •Style

Mejores Prácticas

• •Lead with "You": Frame your copy around the customer. Instead of "Our leggings have great features," write "You will feel confident and supported in our leggings." This makes the message personal and focuses on benefits over features.
• •Balance Aspiration with Authenticity: While using inspirational language, keep it grounded in reality. Continue using real customer photos and testimonials to prove that the aspirational goals are achievable for everyone in your community.
• •Emphasize Empowerment, Not Perfection: The goal is to make women feel strong, not to pressure them to look a certain way. Use words like "strength," "confidence," "power," and "comfort" rather than focusing solely on aesthetics or achieving an "ideal" body.
• •Create a "Word Bank": Develop a list of on-brand words and phrases (e.g., "empower," "sculpt," "confidence," "move with you," "unstoppable," "community," "effortless style") and a list of words to avoid (e.g., "perfect," "flawless," "skinny," "diet"). This ensures consistency across all writers and platforms.
• •Always Engage Your Community: Your copy should invite conversation. Ask questions, create polls, and encourage tagging. When you respond to comments, maintain the brand's friendly and supportive tone. This reinforces the community value and makes your audience feel heard.

Percepción Social

Highly positive: perceived as a trustworthy, high-quality local Panamanian brand offering effective and flattering products with excellent customer service, and fostering an inspirational, positive community.

Ejemplos de Copy

• •Engineered for your toughest workouts, designed for your everyday confidence. Our MotionFlex leggings feature premium Supplex fabric that moves with you, sculpts your shape, and never shows through. Because your gear should be the last thing on your mind. Ready to feel the difference? Tap to shop.
• •You are our inspiration. From the gym to the streets of Panama, the #BfitCommunity shows us what strength looks like every single day. We're more than just activewear; we're a movement of women empowering each other. Tag a friend who inspires you to keep moving!
• •Founded on a simple idea: that you should never have to choose between performance and style. Bfit was born in Panama to empower your active life with apparel that gives you confidence from the inside out. This is quality you can feel and a community you can count on.
• •Confidence is calling. For a limited time, build your perfect power-outfit and receive 20% off when you purchase any top and bottom set. Elevate your workout and your mood with apparel designed to make you feel unstoppable. Don't wait—find your perfect fit today.
• •Your ambition doesn't stop when your workout ends. Our activewear is designed for your entire day, providing comfort and style that keeps up with you. Power through your to-do list, your training session, and everything in between. #BfitForLife