Tono de Marca

Passionate, Accessible & Inclusive, Authentic & Genuine, Quality-Conscious & Craft-Oriented, Inspirational

Valores de Marca

• •Simplicity
• •Quality Craftsmanship
• •Functionality & Performance
• •Passion for Music
• •Musician-Centric

Mejores Prácticas

• •Reflect the "no frills, no fuss" value.
• •Terms like "meticulously crafted," "hand-finished," and "genuine tone" reinforce these values.
• •Use "you" and "your" to create a direct connection, focusing on how the guitars meet their specific needs for expression, playability, and sound.
• •The message of "modern affordability" should be complemented by a tone that invites musicians of various levels.
• •Highlight the balance between quality craftsmanship and accessible pricing.

Percepción Social

Emerging Brand with Potential, Focused on Value, For the Singer-Songwriter, Aesthetic Appeal

Ejemplos de Copy

• •No frills, just pure tone and playability, handmade for your expression. #SingerGuitars #Handmade #AcousticGuitar #SingerSongwriter #PremiumSimplicity
• •Experience the meticulous craftsmanship and accessible quality that define Singer Guitars.
• •Discover affordable, handcrafted quality for your musical journey.
• •Singer Guitars are more than just instruments; they're partners in your creative expression, offering premium sound and effortless design, so your voice is always heard.
• •Unleash your musical potential with Singer Guitars – where premium simplicity meets modern affordability.