Tono de Marca

Elegant, Artistic, Authentic, Calming, Personal & Friendly

Valores de Marca

• •Artisanship & Craftsmanship
• •Authenticity & Heritage
• •Quality & Natural Ingredients
• •Art & Beauty
• •Well-being & Sensory Experience
• •Sustainability & Local Sourcing

Mejores Prácticas

• •Embrace Evocative Language: Use descriptive words that appeal to the senses (sight, smell, touch) and evoke the beauty and tranquility of Provence (e.g., "sun-drenched," "gentle breezes," "delicate fragrance," "velvety texture").
• •Highlight Artistry and Craftsmanship: Always weave in the story of the original watercolors, the handcrafted nature of the products, and the founders' passion. Use terms like "artisanal," "bespoke," "meticulously crafted," "original artwork."
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or overly aggressive sales language. Keep the tone sophisticated, warm, and inviting. Focus on the quality and unique value proposition.
• •Connect to Provence Authentically: Consistently reference the inspiration drawn from Provencal landscapes, lifestyle ("art de vivre"), and traditions. Ensure this connection feels genuine and not superficial.
• •Infuse a Sense of Well-being: Particularly for relevant products, use language that suggests calm, relaxation, and a mindful approach to life. Words like "serene," "tranquil," "nurturing," "sensory journey" can be effective.

Percepción Social

High Quality & Luxurious, Authentically Provencal, Unique & Artistic, Ideal for Gifting, Effective for Well-being, Positive Customer Experience

Ejemplos de Copy

• •Product Description (Lavender Sachet): Embrace the serene spirit of Provence with our hand-crafted lavender sachet. Each sachet is a miniature canvas, adorned with an original watercolor by Laure, capturing the sun-drenched landscapes and gentle breezes of our home. Filled with the finest organic Provencal lavender, it offers a whisper of calm to your busiest days.
• •Social Media Post (Instagram - Image of atelier): From Laure's brushstrokes, bathed in the golden Provençal light, to Stéphanie's meticulous crafting – every L'AUGUSTE Provence creation is born from a shared passion for art and the timeless beauty of our region. Step into our world, where tradition meets soulful artistry. ✨ #LAugusteProvence #ArtDeVivre #HandcraftedInProvence #WatercolorArt #BehindTheScenes
• •Website "Our Story" Snippet: L'AUGUSTE Provence is more than a brand; it is a heartfelt homage to the land we love and the artisans who shaped us. Founded by two friends, Stéphanie and Laure, we weave together the vibrant hues of Provençal life with the delicate touch of handcrafted excellence, inviting you to experience the authentic 'art de vivre'.
• •Email Marketing Subject Line: An Invitation to Provence: Discover Artistry & Tranquility
• •Promotional Tagline: L'AUGUSTE Provence: Where Art, Craft, and the Soul of Provence Meet.