Tono de Marca

Relaxed, conscious, stylish, and purposeful.

Valores de Marca

• •Relaxation & Well-being
• •Sustainability & Eco-consciousness
• •Quality & Functionality
• •Style & Design
• •Freedom & Travel

Mejores Prácticas

• •Explain the 'why' behind recycled materials, connecting it to 'rest without regrets' and a better future.
• •Focus on benefits, not just features. Translate features into customer benefits (e.g., 'more time exploring, less time waiting for your towel to dry').
• •Highlight the unique 'Microtejido' technology and its advantages in travel towels.
• •Emphasize the therapeutic benefits of weighted eye masks and their role in stress relief.
• •Showcase the positive customer testimonials that praise product quality, functionality, and design.

Percepción Social

A brand that provides quality, functional, and stylish products while caring for the environment. Perceived as innovative, conscious, and promoting a relaxed lifestyle.

Ejemplos de Copy

• •Siesta Fabrics: The Art of Chill. Sustainable textiles designed for better rest, comfortable travel, and relaxing spaces.
• •Descanso sin remordimientos: Our products are made from post-consumer plastic, 100% recycled and recyclable materials, with OEKO-TEX STANDARD 100 certification.
• •La Toalla Nómada: Quick-drying, sand-repelling, compact, and lightweight – perfect for your next adventure.
• •Unwind with our therapeutic weighted eye mask: Your moment of siesta and stress relief, anytime, anywhere.
• •Textiles con propósito: Vintage style meets modern sustainability.