Tono de Marca

The tone of Betty Booze is a carefully crafted blend of sophistication and approachable wit. It is confident, witty, slightly cheeky, and authentic, yet sophisticated and uncomplicated. The brand speaks with conviction about its ingredients and processes, driven by a genuine passion for flavor.

Valores de Marca

• •Uncompromising Quality: Commitment to high standards, using real juice, premium spirits, and no artificial flavors, colors, or sweeteners.
• •Authenticity and Honesty: Transparent about homemade recipes perfected over years, driven by a passion for flavor and hosting.
• •Convenience and Enjoyment: Created to save time without sacrificing taste, offering a gourmet cocktail experience in a can.
• •Innovation: Consistently expanding its portfolio with unique and complex flavor combinations.

Mejores Prácticas

• •Lead with Quality and Transparency: Always highlight the use of real spirits, real fruit juice, and the 'no artificial anything' promise as the strongest differentiator.
• •Maintain the Sophisticated but Witty Voice: Use clever, confident, and slightly playful language, avoiding generic marketing-speak to create a voice that feels like a trusted, stylish friend.
• •Leverage the Founder's Story Authentically: Frame the brand's origin through Blake Lively's passion for flavor and hosting, emphasizing her role as a creator of recipes for loved ones.
• •Focus on the Sensory Experience: Describe the flavors in rich detail, using evocative language to explain what makes unique combinations special and delicious.
• •Create Aspirational and Relatable Scenarios: Position Betty Booze as the perfect drink for elevated but accessible moments, making the branding feel like an effortless upgrade to everyday life.

Percepción Social

Public perception is largely positive, driven by Blake Lively's celebrity association, which lends brand awareness and credibility. It is perceived as a premium, high-quality, 'better-for-you' RTD option due to fresh and natural flavors. Some debate exists regarding the founder being a non-drinker, and the brand faced criticism for a 'tone-deaf' promotion related to the film 'It Ends With Us'.

Ejemplos de Copy

• •Real bourbon, real fruit, and nothing artificial. Ever. We believe what you drink should be as good as what you eat. This is our Sparkling Bourbon with Apple Ginger Sour Cherry. It’s a promise in a can.
• •Your weekend just got a gourmet upgrade. Skip the mixology, not the flavor. Pop open a Betty Booze.
• •We made a canned cocktail that doesn't taste like a canned cocktail. You’re welcome. #BettyBooze #NoCrap
• •From Blake's home to yours. The recipes I've made for years are finally in a can.
• •All the flavor of a craft cocktail. None of the work. Meet your new favorite drink, Betty Booze.