Tono de Marca

The predominant tone of Betanho Martins is educational, passionate, and artistic. The communication style is professional and informative, aiming to make complex information accessible and engaging. There is a clear passion for both medicine and art, and this enthusiasm is a key component of the brand's voice. The tone is also innovative, highlighted by the use of various artistic techniques, from skin painting to artificial intelligence.

Valores de Marca

• •Education
• •Artistic Expression
• •Passion for Medicine
• •Innovation
• •Community

Mejores Prácticas

• •Always Lead with Education and Passion
• •Maintain a Professional yet Accessible Voice
• •Highlight the 'Art' in Every 'Article'
• •Speak Directly to Your Niche
• •Create a Unified Narrative Across Platforms

Percepción Social

The public perceives Betanho Martins as a credible and creative educational resource. The founder, as a medical doctor, lends authority and authenticity to the content. The audience is engaged and appreciative of the unique approach to medical education. The brand is seen as a niche player that successfully merges the worlds of art and science, creating a community for those who appreciate both disciplines. The move into merchandise is a natural extension of this, allowing the community to physically manifest their affiliation and passion.

Ejemplos de Copy

• •Where Science Meets Art. Wear your passion for anatomy.
• •From the intricate patterns of the human brain to the elegant structure of the skeletal system. Our latest collection celebrates the beauty within. Each design is a conversation starter, a piece of art that tells a scientific story. Explore the new arrivals. #AnatomyArt #MedicalIllustration #ScienceFashion
• •The 'Celtic Brain' Tee: This isn't just a t-shirt; it's a testament to the timeless complexity of the human mind, rendered in a classic Celtic art style. Made from 100% soft-touch cotton for a comfortable fit while you study, work, or simply marvel at the wonders of neurology. A perfect garment for the curious mind.
• •Tired of generic apparel? Stand out with designs born from real medical knowledge and artistic passion. Betanho Martins offers unique, anatomy-inspired clothing for medical professionals, students, and science lovers. Shop now and get 15% off your first order.
• •The journey of our 'Ashore' brain design. 🧠✨ Art, anatomy, and a lot of passion. #medart #digitalart #tshirtdesign #sciart #rbm_md