Tono de Marca

Friendly and Approachable, Warm and Caring, Personal, Playful and Sweet, Community-Oriented

Valores de Marca

• •Quality and Style for Children
• •Customer Connection and Service
• •Authenticity and Trust
• •Joy and Cuteness
• •Community

Mejores Prácticas

• •Always Use Warm and Inclusive Language: Address parents directly and affectionately (e.g., "lovely mums and dads," "your little ones," "your precious treasures"). Use endearing adjectives like "cute," "adorable," "sweet," "little."
• •Incorporate Emojis Strategically (especially on social media): Emojis like 💕, ✨, 👋, 😊 can enhance the friendly, playful, and caring tone. Don't overdo it, but use them to add personality where appropriate.
• •Maintain a Personal Touch: Even if the team grows, try to keep a personal element, perhaps by signing off some communications from Danielle or "The Trausi & Tosh Team." Share behind-the-scenes glimpses occasionally if appropriate for the brand's comfort level.
• •Encourage Interaction and Feature Customers: Continue to ask questions in captions, run polls, and regularly feature customer photos (with permission). This reinforces the community value and shows appreciation. When sharing user-generated content, use enthusiastic and grateful language.
• •Keep it Positive and Uplifting: The brand is about the joy of childhood. Ensure copy, even when addressing issues or sales, maintains an optimistic and cheerful undertone. Focus on solutions and the happiness the products bring.

Percepción Social

Customers perceive the brand as a source of unique and adorable children's clothing. There's a sense of a personal touch and good customer service. The brand is seen as relatable and trustworthy. Customers seem happy with the product quality and designs. The active sharing of customer photos indicates that parents are proud to have their children wear Trausi and Tosh items and are happy to engage with the brand.

Ejemplos de Copy

• •☀️ Hello sunshine! ☀️ Our new [Pattern Name, e.g., 'Sunny Daydreamer'] romper has just landed, and it's everything your little adventurer needs for comfy, cute explorations. Made with the softest cotton because we know only the best will do for your precious ones! 💕 Tap to shop or DM us if you have any questions! #TrausiAndTosh #NewCollection #BabyRomper #LittleExplorer #CutenessOverload
• •Hey lovely mums and dads! 👋 Danielle here! Just wanted to give you a little heads-up – our [Season, e.g., 'Summer Sparkle'] Sale is ON! ✨ Snag some absolutely adorable outfits for your little treasures at prices that will make you smile. But hurry, these cuties are flying off the shelves! 😉 Shop via the link in bio! Thanks for all your amazing support! xx #TrausiAndTosh #KidsFashion #SaleTime #AdorableOutfits #ShopSmall
• •Wrap your little love in a world of warmth and wonder with our personalized [Material, e.g., 'CloudSoft'] baby blanket. 💕 Choose their name, a special date, or a sweet little motif, and we’ll create a treasured keepsake they’ll snuggle for years to come. Perfect for naptime, pram cuddles, or as a beautiful gift for a new arrival. Because every little one deserves something made just for them! (DM @trausiandtosh on Instagram for any special custom requests!)
• •(Image: Two different cute baby hats) Help us choose! 🧢👒 Which adorable hat style is your favourite for the upcoming sunny days? [Poll: 'Sweet Sunbonnet' vs. 'Cool Capster'] We love hearing what you think! Your picks help us bring the cutest things to Trausi & Tosh! #BabyFashion #KidsStyle #TrausiAndToshCommunity #YourOpinionMatters
• •Welcome to the Trausi & Tosh family! We're so thrilled to have you join our lovely community of parents who adore dressing their little ones in the cutest, comfiest gear. From playful rompers to dreamy dresses, we pour our hearts into every piece. Feel free to browse our latest arrivals, and don't hesitate to reach out if you need anything at all – we're always here for a chat! Happy shopping! With love, The Trausi & Tosh Team (and Danielle!) 💕