Tono de Marca

Empowering, Educational, and Friendly

Valores de Marca

• •Sustainability
• •Affordability
• •Transparency
• •Community
• •Quality

Mejores Prácticas

• •Educate, Don't Just Sell: Frame every piece of copy as an opportunity to educate. Whether it's a product description or a social media post, reinforce the "why" behind the brand—fighting food waste. This builds authority and trust.
• •Use "Hero" Language: Position the customer as the hero of the story. Use words like "rescue," "save," "join the movement," and "your impact." This makes the act of purchasing feel empowering and significant, not just transactional.
• •Be Radically Transparent: Always be upfront about dates. Use phrases like "Best before [Date]" or "Still delicious past its date." This honesty preempts customer concerns and builds a foundation of trust that is critical for this business model.
• •Celebrate the Savings: Clearly communicate the value proposition. Highlight the discount percentage or the amount of money saved. This appeals directly to the budget-conscious segment of your audience and provides a tangible benefit.
• •Focus on Positivity and Abundance: Avoid language that sounds like you're selling leftovers or scraps. Instead of "clearance," use words like "haul," "rescued," or "latest drop." Frame the products as a treasure trove of good food that has been saved, creating a sense of excitement and discovery.

Percepción Social

Generally positive: smart, ethical, eco-friendly, innovative solution to food waste. Challenges: overcoming skepticism about the quality/safety of best-before food; needs to be perceived as rescuing 'good food' rather than selling 'old food'.

Ejemplos de Copy

• •Image: A colorful flat-lay of various brand-name granola bars. Copy: "That's a wrap! 🌯 ...Or in this case, a bar. We just rescued hundreds of these delicious oat & honey granola bars from heading to the landfill. They're perfect for hikes, lunchboxes, or a quick snack. Best before Oct 2025, but they won't last that long on our shelves! Grab yours and be a food waste hero. Link in bio to shop the haul."
• •Video: A short, animated graphic explaining the difference between 'Best Before' and 'Use By'. Copy: "Did you know 'Best Before' is about quality, not safety? It's the manufacturer's best guess for peak flavor. Millions of tons of perfectly good food are wasted every year because of this misunderstanding. At Best before food, we rescue that food and pass the savings (and the flavor) on to you. Shop smart, save big, and help the planet."
• •Headline: "Good for your wallet. Great for the planet." Sub-headline: "Shop delicious food with perfectly good dates at up to 70% off. Join the movement against food waste." Button: "Shop Rescued Groceries"
• •Scene: A fast-paced video showing a customer unboxing their order. Voiceover/Text: "What our food waste warriors bought this week! Look at all these snacks and pantry staples saved from the bin. Sarah saved over $50 on her order! What would you buy? #FoodWaste #SaveMoney #Unboxing #BestBefore"
• •Subject: "Psst... The crisps you love are back." Snippet: "And we've rescued a whole pallet of them! Plus, discover our top 5 pantry-staple picks this week, all perfectly good and ready to be enjoyed. Don't let good food go to waste."