Tono de Marca

Authentic, Proud, and Artisanal

Valores de Marca

• •Cultural Heritage
• •Craftsmanship
• •Authenticity & Quality
• •Community

Mejores Prácticas

• •Always Lead with Heritage: Start with the "100% Mexican" or "Handmade in Taxco" identity. This is the brand's strongest unique selling proposition.
• •Use Storytelling: Don't just describe the products; tell the stories behind them. Connect pieces to the cultural icons, symbols, or artistic traditions that inspired them.
• •Emphasize "Handmade": Consistently use words like "artisanal," "handcrafted," "hand-carved," and "handmade" to reinforce the value of craftsmanship over mass production.
• •Speak with Pride: The tone should never be apologetic. Use confident and proud language when talking about the brand's Mexican identity and the quality of its materials.
• •Foster a Personal Connection: Address the audience directly ("your piece," "wear your story"). Continue to invite them to share their photos and experiences to build a sense of community and personal investment in the brand.

Percepción Social

A high-quality, authentic Mexican artisan brand that is culturally rich, trustworthy, supports local artisans, and offers a personal connection.

Ejemplos de Copy

• •Wear a story of strength and art. Our Anillo Frida, handcrafted from pure Taxco silver, is more than a ring—it's a tribute to Mexican resilience. Who inspires you to be bold? #BerenicheStudio #HechoAMano #PlataDeTaxco
• •Bereniche Studio: The Soul of Mexico, Forged in Silver. Discover artisan jewelry, proudly handcrafted in Taxco.
• •Channel the power of a legend. The Quetzalcoatl Bracelet is meticulously hand-carved by our artisans from .925 silver, capturing the spirit of ancient Mexico in a piece you can wear every day. Own a legend.
• •Tired of the same old jewelry? Discover Bereniche Studio. We are a 100% Mexican brand creating unique pieces from pure Taxco silver. Each design is handmade and tells a story. Shop our collection and wear a piece of Mexico.
• •Welcome to the Bereniche family! We're more than just a brand; we're a studio of artisans dedicated to preserving the beauty of Mexican silversmithing. Thank you for supporting our dream. Here's a look at how your new favorite piece is made...