Tono de Marca

Sophisticated, Aspirational, and Elegant.

Valores de Marca

• •Aesthetic Excellence
• •Hotel-Level Comfort
• •Quality and Craftsmanship
• •Modernity and Innovation

Mejores Prácticas

• •Maintain an "Elevated" Vocabulary: Consistently use sophisticated and aspirational words (e.g., "curate," "embody," "timeless," "exquisite") while avoiding overly casual slang or jargon. The language should match the premium nature of the products.
• •Tell the Brand Story: Regularly reference the brand’s origin—the idea of bringing the luxury hotel experience home. This unique story is a powerful differentiator and adds a layer of authenticity and romance to the brand.
• •Focus on "How it Feels": Go beyond describing what a product *is* and focus on what it *does* for the customer's life and space. Use sensory language to evoke feelings of comfort, pride, tranquility, and sophistication.
• •Keep it Visually Driven: On social media, the copy should be concise and complementary to the high-quality images. Let the product be the hero and use the text to add a layer of context or emotion, not to describe every literal detail.
• •Use Social Proof Indirectly: Leverage the positive reputation of the Benviar Tonson Residence. Phrases like, "Inspired by our award-winning Bangkok hotel" or "Crafted with the same commitment to comfort and style as our celebrated hotel residence" can build trust and convey quality.

Percepción Social

The public perception of Benviar Style is largely shaped by the reputation of the Benviar Tonson Residence in Bangkok, which is consistently well-regarded for its spacious, clean rooms, excellent staff, and comfortable, well-designed furnishings. This creates a strong, positive association and reassures customers about the furniture brand's quality and style. The brand itself is perceived as exclusive and high-end, targeting consumers who value interior design and are willing to invest in creating a luxurious home environment.

Ejemplos de Copy

• •Art or furniture? The Aurelian Chair is both. Crafted not just for seating, but for statement. Bring the gallery home. #BenviarStyle #LuxuryFurniture #DesignAsArt
• •You don't just live in your home—you curate it. Benviar Style was born from the ethos of a luxury hotel, bringing exquisite design and unparalleled comfort to your personal space. Discover the collection.
• •The Hotel Experience, Redefined for Home. Where every piece tells a story of elegance and comfort.
• •More than a surface, it's a centerpiece. The Elysian Table, with its cool marble top and fluid lines, embodies the sophisticated tranquility of our celebrated Bangkok residence. A touch of timeless luxury for your living room.
• •Your Home, Elevated. Inside the Benviar Style Look.