Tono de Marca

The tone is a blend of professional sophistication and genuine passion. It speaks with the authority of a seasoned artisan but with the warmth of a family business. The language is appreciative of heritage and dedicated to the art of watchmaking. It is elevated and respectful, targeting a discerning customer who values quality over mass production.

Valores de Marca

• •Craftsmanship & Quality
• •Heritage & Authenticity
• •Sustainability
• •Customer-Centricity
• •Passion for Horology

Mejores Prácticas

• •Always anchor the copy in the brand's core values of "handmade", "artisanal", and "quality". Use sensory language that evokes the feel and smell of genuine leather.
• •Use terms that resonate with watch lovers, such as "patina", "horology", "timepiece", and "complication". This shows you are part of their community, not just a seller.
• •Weave the narrative of the 20-year-old family business into the copy where appropriate. It builds trust and differentiates the brand from newer, less experienced competitors.
• •Avoid overly casual slang or aggressive sales tactics. The voice should be confident, respectful, and passionate, like a master craftsman discussing their work.
• •In a market with global manufacturing, specifying "handmade in Portugal" is a key differentiator that implies European quality and a rich tradition of leatherwork. It should be a consistent point of pride in the copy.

Percepción Social

The brand is positioning itself to be perceived as a premium, authentic provider of high-quality leather goods. The association with luxury watch brands and positive mentions in specialized media create an aspirational and trustworthy image. The target audience—watch aficionados—likely perceives them as a serious new contender in the direct-to-consumer strap market, backed by decades of industry experience.

Ejemplos de Copy

• •Heritage Recognizes Heritage. A watch that has told time for generations deserves a strap crafted with the same patience and respect for tradition. Our Coimbra strap, handmade in Portugal from genuine leather, honors the soul of your vintage timepiece. Discover the perfect pairing. #Benfilstraps #VintageWatch #HandmadeLeather #WatchStrap
• •The Detail That Makes the Difference. You chose your watch for its precision and legacy. Choose your strap for the same reasons. Benfilstraps are born from 20 years of family craftsmanship, offering the quality and elegance your timepiece demands. Elevate your watch today. [Shop Now]
• •Crafted for the Connoisseur. Introducing the Nairobi Collection. Rich textures and deep tones, meticulously handcrafted to complement the modern gentleman's watch. Experience the art of Portuguese leatherwork.
• •The Dakar: Rugged Elegance, Refined by Hand. Inspired by timeless adventure, the Dakar strap is crafted from full-grain leather that develops a unique patina with every wear. Each stitch is a testament to our artisans' rigor, ensuring a strap that is not just an accessory, but a part of your journey. Feel the difference of authentic craftsmanship.
• •Your Watch is Unique. Your Strap Should Be, Too. A truly personal timepiece goes beyond the dial. At Benfilstraps, our new bespoke service allows you to collaborate with our artisans to create a strap to your exact specifications. From leather selection to stitching color, we bring your vision to life. Let's create something extraordinary together.