Tono de Marca

Humorous, relatable, irreverent, sarcastic, and motivating, often employing sports-centric inside jokes and an underdog narrative, establishing an informal and edgy tone.

Valores de Marca

• •Community & Connection
• •Quality & Craftsmanship
• •Humor & Authenticity
• •Support & Underdog Mentality
• •Social Responsibility

Mejores Prácticas

• •Embrace the 'Underdog' Metaphor: Continuously use language related to sports, benches, starters, and game-changing moments. Frame the products as the loyal, reliable player who's ready to be called upon.
• •Lead with Humor, Follow with Quality: Capture attention with irreverent, funny headlines and product names, but always back it up with details about the product's quality (e.g., 'small batch,' 'specialty grade,' 'premium material').
• •Speak the Community's Language: Incorporate inside jokes and references from the 'That's Good Sports' channel (like 'cursed' logos) to reinforce the connection with the core audience and make them feel like insiders.
• •Be Bold and Unapologetic: Don't shy away from edgy product names or sarcasm. The brand's strength is its authenticity and refusal to be a generic coffee company. This confident tone builds a stronger, more defined identity.
• •Balance Promotion with Personality: Ensure that Brandon Perna's personal voice comes through in the copy. Use 'I' and 'my' where appropriate to maintain the connection between the creator and the brand, reminding customers they are supporting a personality, not just a faceless company.

Percepción Social

Very positive, viewed as supporting a respected creator and joining an exclusive community. Products are high quality, transcending 'merch'. Humor and clever designs are a major draw, fostering authenticity and strong community loyalty.

Ejemplos de Copy

• •For a Social Media Post (Instagram/Facebook): Your alarm clock may have fumbled the snap, but we've got the backup plan. The Backup Blend is small-batch roasted and ready to get you off the sidelines and into the game. It’s got your back, even on a Monday. ☕ #BenchwarmerBrew #BackupPlan #CraftCoffee
• •For an Email Newsletter Subject Line: Your Morning Deserves a Roster Spot. Hey [Name], stop settling for practice squad coffee. Benchwarmer Brew is crafted to be your day-one starter. Discover our latest roasts and give your morning the starter it deserves.
• •For a Product Description ("F*ck the Refs Coffee"): For Mornings After a Bad Call. Some calls are so bad they ruin your Sunday. This coffee is for the morning after. Our 'F*ck the Refs' dark roast is bold, intense, and helps you channel that frustration into fuel. No flags on this play—just perfectly roasted, game-changing coffee. Available at Benchwarmer Shop.
• •For a Website Banner Ad: Wear the Curse. Drink the Magic. Shop the gear and coffee that's as passionate about the game as you are. Join the team.
• •For a Subscription Service Promotion: Never Get Benched. Running out of coffee is a rookie mistake. Subscribe to Benchwarmer Brew and save 10% on every order. We'll make sure your go-to roast is always on deck, delivered right to your door. Set it, forget it, and stay in the game.