Tono de Marca

Aspirational and Empowering, with a Trustworthy, Results-Oriented approach

Valores de Marca

• •Efficacy and Results
• •Natural Beauty
• •Confidence and Empowerment
• •Transparency and Authenticity
• •Simplicity and Self-Care

Mejores Prácticas

• •Lead with the Benefit, Support with the Feature
• •Amplify User Voices
• •Maintain a Balance of "Aspirational" and "Achievable"
• •Use Empowering Language
• •Stay Consistent Across Platforms, but Adapt the Format

Percepción Social

A promising, direct-to-consumer beauty brand focused on a niche solution

Ejemplos de Copy

• •Your Natural Lashes, Only Fuller. Experience the confidence of visibly longer, thicker lashes and brows. Our scientifically-proven serum is your secret to effortless beauty.
• •Real results, real confidence. ✨ Just look at @[username]'s incredible 6-week journey with our Lash & Brow Serum! Swipe to see her story. Ready for your own transformation? Tap the link in our bio to start today. #BellnessBeauty #LashGoals #NaturalLashes
• •My secret to ditching falsies for good. The glow up your lashes have been waiting for. 😉 #EyelashSerum #BeautyHacks #Bellness
• •Tired of thin lashes and sparse brows? Stop dreaming of longer lashes and start growing them. The Bellness Eyebrow & Eyelash Growth Serum is formulated with natural, effective ingredients to nourish your follicles from within. See a visible difference in as little as 4 weeks. 95% of users agree! Shop now for free shipping.
• •Don't Hide Your Lashes, Enhance Them. Hi [Name], ready for the lashes and brows you've always wanted? Discover how the Bellness serum can unlock your natural beauty potential...