Tono de Marca

Elegant, Empowering, and Authentic

Valores de Marca

• •Quality & Durability
• •Craftsmanship
• •Authenticity & Passion
• •Accessible Elegance
• •Self-Expression

Mejores Prácticas

• •Lead with the Core Promise: Always front-load your copy with the key benefits: "Waterproof," "Handmade," "Tarnish-Resistant," or "Hypoallergenic." This immediately communicates value.
• •Use Story-Driven Language: Weave the brand's authentic story into your copy. Use phrases like "Born from a passion," "Handcrafted in our French workshop," and "Inspired by the sea" to build an emotional connection.
• •Embrace Empowering Adjectives: Use words that evoke a feeling of elegance, confidence, and freedom. Terms like "timeless," "sophisticated," "effortless," "unique," and "radiant" will reinforce the brand's aspirational qualities.
• •Balance Elegance with Practicality: While the tone is elegant, the product is practical. Ensure you always mention the durable, "life-proof" aspects alongside the aesthetic appeal to justify the purchase.
• •Create a Consistent Visual and Textual Narrative: Ensure the copy always matches the clean, bright, and sophisticated visual identity. The words should feel as high-quality and carefully considered as the jewelry itself.

Percepción Social

Overwhelmingly positive, with customers praising the quality, beauty, excellent customer service, timeless aesthetic, and durability.

Ejemplos de Copy

• •Your story, told in gold. Each charm on our Paloma necklace is a whisper of the sea and sun. Handcrafted and waterproof, it{}s the timeless piece your collection has been waiting for. How would you style yours? #bellisbijoux #goldjewelry #handmadejewelry #waterproofjewelry
• •Elegance That Endures. Discover handcrafted, 18k gold-plated jewelry designed for every moment. Waterproof, hypoallergenic, and handmade with passion in the South of France.
• •My daily essentials have to keep up. That{}s why I love my @bellisbijoux pieces. ✨ #waterproofjewelry #grwm #aesthetic #jewelrycheck #frenchbrand
• •Tired of Jewelry That Tarnishes? Invest in elegance that lasts. Bellis Bijoux offers stunning, handcrafted jewelry from the South of France that is 100% waterproof and tarnish-resistant. Made with 18k gold plating and stainless steel for sensitive skin. Shop the collection now for 10% off your first order.
• •A Little Piece of the French Riviera. Hello [Name], Inspired by the ocean and endless sun, every Bellis Bijoux piece is handcrafted with passion to bring a touch of timeless elegance to your style. Made to be lived in, our waterproof jewelry is ready for all your adventures. Discover our bestsellers and find the piece that feels like you.