Tono de Marca

Curated, Warm, and Artisanal

Valores de Marca

• •Championing Independent Creators
• •Curated Quality
• •Local and Community Focus
• •Aesthetic Cohesion
• •Inspiration and Discovery

Mejores Prácticas

• •Always Tell the Creator's Story: Never just sell a product; sell the story behind it. Mention the creator's name, their location, or a small detail about their process in product descriptions and social media posts. This reinforces the core value of championing artisans.
• •Use the "Curator" Lexicon: Consistently use words and phrases like "curated," "selected," "our favorites," "gems" (pépites), and "discovered." This positions the brand as a tastemaker with a distinct point of view, not just a retailer.
• •Maintain a Warm and Inclusive Tone: Address the customer directly and personally ("for you," "your home"). Use inviting language ("Welcome," "Discover," "Meet") rather than purely transactional terms ("Buy," "Shop," "Sale"). An occasional emoji (✨,🤍) can add warmth on social media.
• •Focus on "Why" Before "What": Start copy by explaining why an item is special before detailing its features. Lead with its artisanal origin, its unique design, or its sustainable materials. For example, instead of "Gold necklace, 18 inches," start with "A delicate touch of gold, handcrafted in Paris..."
• •Ensure Visuals and Text are Aligned: The clean, warm, and natural aesthetic of Bellaway's photos should be mirrored in the copy. The text should be just as uncluttered, elegant, and authentic as the images it accompanies. The copywriting should feel like a natural extension of the visual brand identity.

Percepción Social

Bellaway is perceived as a 'Hidden Gem' for unique, high-quality, and creator-focused finds, offering a positive and inspiring experience both in-store and online, seen as a reliable and inspiring curator of fine goods.

Ejemplos de Copy

• •Meet the hands behind your new favorite mug. ✨ We're so excited to welcome @[Creator's Handle] to the Bellaway family. Each of their ceramic pieces is handmade in their Lyon studio, bringing a touch of simple, artisanal beauty to your morning routine. Discover the full collection online and in-store.
• •Tired of the same old accessories? We search for the hidden gems so you don't have to. At Bellaway, every piece of jewelry tells the story of its creator. Find the unique, handmade necklace or ring that was made for you. Explore our curated collection.
• •Subject: A few of our favorite new things... Body: "Hello [Customer Name], we believe the best things in life have a story. This week, we fell in love with these hand-poured candles from Marseille and delicate, gold-plated bracelets from a designer right here in Brest. Come see what little treasures are waiting for you."
• •More than just a bag, this is a piece of craftsmanship. Designed by [Creator's Name] and handmade from ethically sourced leather, its timeless design and durable construction make it a companion for life's daily adventures. A true 'pépite' from our curated collection of creator goods.
• •Your Destination for Creator-Made Goods. From handmade jewelry to unique home décor, discover thoughtfully selected items from the best independent artisans in France and beyond.