Tono de Marca

Youthful, Trendy, and Aspirational. Friendly and accessible, like a stylish big sister or friend, using casual and enthusiastic language with popular slang and emojis to connect with a younger demographic.

Valores de Marca

• •Trend-Focused
• •Femininity
• •Accessibility
• •Beauty & Style Fusion

Mejores Prácticas

• •Develop a Brand Voice Chart: Create an internal document that clearly defines the brand's personality, listing 'We are...' (e.g., 'Fun, Confident, Trendy') and 'We are not...' (e.g., 'Exclusive, Serious, Complicated').
• •Use a Consistent Lexicon: Identify a set of on-brand words and phrases (e.g., 'obsessed,' 'crushing on,' 'style inspo,' 'must-have') and use them across all platforms, from social media captions to email newsletters.
• •Prioritize an Aspirational but Attainable Voice: Write copy that inspires customers with beautiful possibilities but always feels achievable. The tone should empower them to embrace their own style.
• •Engage, Don't Just Announce: Frame copy as a conversation. Ask questions, solicit opinions, and use user-generated content to make the community feel seen and heard, reinforcing the friendly, approachable aspect.
• •Maintain Tone in All Communications: Ensure the brand voice extends beyond marketing. Customer service emails, return policy pages, and even error messages should reflect the same friendly and helpful tone.

Percepción Social

Primarily characterized by confusion and a lack of trust due to a non-functional website and the existence of multiple brands with the same name. Despite the polished and appealing image on Instagram, the brand's e-commerce presence is perceived as unreliable or illegitimate by technically-savvy consumers, highlighting a significant disconnect between its social media identity and its tangible online functionality.

Ejemplos de Copy

• •Stop scrolling! ✋ Your weekend outfit just dropped. The 'City Dreams' dress is here to make your main character moment happen. Tap to shop before it's gone! ✨ #BellaModaStyle #OOTD #NewArrival
• •Help us choose our next bestseller! Are you team Effortless Jumpsuit or Flirty Mini Dress? Cast your vote! 👉
• •BellaModa: Your Style, Your Story. Discover collections made to celebrate you. Free shipping on all orders over $75.
• •Inside: A special treat + the styles you've been dreaming of.
• •Bloom with confidence in our 'Garden Party' floral dress. With its delicate print and ultra-flattering silhouette, this is the dress you'll reach for all season long. Perfect for brunches, dates, and any moment you want to feel beautiful. Made with a lightweight fabric for all-day comfort.