Tono de Marca

Direct, Value-Oriented, Personable, Unpolished

Valores de Marca

• •Affordability
• •Variety
• •Customer Service
• •Experience

Mejores Prácticas

• •Define and Document a Consistent Brand Voice: Decide if the brand is friendly and personal (led by Hilda and Duncan) or a straightforward discount warehouse. This voice should be used across the website, product descriptions, emails, and social media.
• •Prioritize Professionalism and Proofreading: Immediately remove all placeholder text (e.g., "A short sentence describing...") and fix inconsistent contact information. A clean, professional site builds trust and credibility.
• •Focus on Benefits, Not Just Features: Instead of just saying "Mid Size Crystal Barrettes," describe the benefit: "Secure your style with a touch of sparkle. Our mid-size crystal barrettes are perfect for adding glamour to any hairstyle, keeping it in place from morning to night."
• •Create a Content Calendar for Social Media: Revive the social media presence by planning regular posts. Showcase products in real-life contexts, share style tips, announce sales, and engage with any comments to build a community.
• •Tell the Brand Story: Leverage the "21 years in business" fact. Use it in marketing copy to build authority and trust. Storytelling, even simple anecdotes from Hilda and Duncan, can make the brand more memorable and relatable than a generic discount store.

Percepción Social

Obscurity and low trust due to low visibility and unpolished digital presence.

Ejemplos de Copy

• •✨ Your Style Refresh is Here! Get 20% Off All Necklaces & Hair Clips.
• •New week, new sparkle! ✨ Our latest collection of crystal barrettes and alligator clips has just landed. Perfect for adding a touch of glamour to your everyday look, without breaking the bank. Shop now and enjoy free shipping on orders over $30!
• •Accessorize Your Life. Beautiful Hair Claws, Jewelry & More at Prices You'll Love.
• •Meet your new go-to accessory. This chic mid-size hair claw is designed for all-day hold and effortless style. Whether you're heading to the office or out for brunch, it’s the perfect finishing touch. Made with durable materials to keep your hair perfectly in place. An everyday essential for just $5.99.
• •For over 20 years, our passion has been helping you find the perfect accessories. We're Hilda and Duncan, the founders of Bella Fashion Jewelry, and we believe everyone deserves to feel stylish and confident. That's why we offer beautiful, quality pieces at prices that make you smile.