Tono de Marca

The brand's tone is consistently empathetic, supportive, and gentle. It communicates with a soft, caring, and hopeful voice, creating a safe and understanding space for its audience. The language used is sensitive and validating, using words like "healing," "community," "hope," "honor," and the consistent reminder, "You are not alone." The overall tone is one of quiet strength and shared compassion, designed to comfort rather than to sell or persuade in a commercial sense.

Valores de Marca

• •Community
• •Support
• •Healing
• •Remembrance
• •Hope

Mejores Prácticas

• •Always Prioritize Empathy: Every word should be chosen with the audience's emotional state in mind. Avoid overly cheerful, corporate, or demanding language. The tone should always be soft and understanding.
• •Use Validating and Inclusive Language: Phrases like "your journey is valid," "there is no timeline for grief," and "we are here for you" reinforce that all feelings are acceptable. Ensure the language is inclusive of all who have experienced this specific type of loss.
• •Focus on Community and Connection: Emphasize that no one is alone. Use words like "community," "together," "circle," and "shared space" to reinforce the brand's core value of collective support.
• •Maintain a Gentle and Hopeful Tone: While acknowledging the deep pain of loss, the underlying message should be one of hope and healing. It's a delicate balance of holding space for sorrow while gently pointing toward the possibility of peace.
• •Keep Calls-to-Action Soft: Instead of aggressive CTAs like "Buy Now" or "Sign Up Today!," use gentler invitations. For example, "You are welcome to join us," "Learn more at the link in our bio," or "If you feel called to, you can support our mission here." This respects the audience's emotional capacity and frames engagement as a choice, not a demand.

Percepción Social

Believe in Bliss is perceived as a crucial and deeply compassionate organization. On its Instagram, the comments and interactions show a community of women who feel seen, heard, and supported. The brand is viewed not as a business, but as a sanctuary and a vital support system. Users publicly share their stories, offer encouragement to others, and express profound gratitude for the existence of the organization. This indicates a high level of trust and a strong, positive reputation within its target community.

Ejemplos de Copy

• •You don't have to navigate this journey alone. Our next virtual support circle meets this Thursday. It's a quiet space to share, to listen, or to simply be among others who understand. There is no pressure, only community. Link in bio to join us. #YouAreNotAlone #PregnancyLossSupport #InfantLoss #HealingTogether
• •Welcome to Believe in Bliss, a gentle space for women navigating the heartbreak of pregnancy and infant loss. Here, we honor our babies and support each other through shared stories and compassionate care. You are not alone, and your journey matters. Explore our resources and find your community.
• •A little comfort can make a world of difference. Our Bliss Boxes are care packages sent to mothers to remind them they are loved and supported during their darkest days. Your donation of $25 can help us send a box of warmth and hope to a grieving mother. Help us share a little light. #BlissBox #PayItForward #InfantLossAwareness
• •Today, and every day, we remember them. We hold space for the little ones who live on in our hearts. If you are honoring a baby today, know that our community is holding space for you, too. 🤍 #WaveOfLight #NeverForgotten
• •Grief isn't linear. Some days are heavy, others are lighter, and all of them are valid. Be gentle with yourself today. Your feelings are a testament to your love. #GriefIsLove #MentalHealthSupport #PregnancyLoss