Tono de Marca

Authentic Elegance: refined, warm, and evocative. It is appreciative of materials and heritage, personalized to create unique connections, inspirational by selling a lifestyle, and confident and passionate about product quality.

Valores de Marca

• •Authenticity
• •Artisanal Craftsmanship
• •Quality & Nobility of Materials
• •Customization & Uniqueness
• •Cultural Heritage

Mejores Prácticas

• •Lead with the "Why": Always start with the story. Before describing what a product is, describe the tradition, the artisan, or the feeling it evokes. Use phrases like "Born in the heart of...", "Woven with generations of skill...", "A tribute to...".
• •Embrace Sensory Language: Use words that evoke touch, sight, and emotion. Terms like "sun-drenched," "finely woven," "natural textures," "warm glow," and "soulful" connect the customer to the product on a deeper level.
• •Celebrate Imperfection as Perfection: Frame the handmade nature of the products as a mark of luxury and uniqueness. Use phrases like "perfectly imperfect," "a signature of the artisan's hand," or "no two pieces are exactly alike."
• •Speak Directly to the Customer's Aspirations: The customer isn't just buying a cushion; they are creating a beautiful space. Use copy that reflects this: "Elevate your space," "Create your sanctuary," "The final touch your room was waiting for."
• •Maintain a Consistent Vocabulary: Create a brand glossary of preferred terms (e.g., "artisans," "ateliers," "creations," "treasures," "handcrafted") and use them consistently across all platforms to reinforce the brand's identity. Avoid overly casual slang or corporate jargon.

Percepción Social

Primarily shaped by the brand's own projections, BELDI Sélection is perceived as high-quality and premium due to its refined presentation and focus on materials. It is seen as aesthetic and stylish, appealing to those who appreciate 'boho-chic' and elegant interior design. The brand also projects trustworthiness as a professional French company with Moroccan workshops.

Ejemplos de Copy

• •More than a basket, it's a story woven for you. Each strand of palm, a testament to tradition. Each stitch of embroidery, a personal touch. Created by our artisans in Morocco, delivered to your world. Design your own piece of everyday art. #BeldiSelection #HandmadeHome #MoroccanCraft #PersonalizedStyle #Artisanal
• •Let your walls tell a story of sun-drenched workshops and masterful hands. Our XXL decorative palm hat is an ode to Moroccan authenticity. Hand-woven from natural palm leaves, its intricate textures and generous size create a stunning focal point, bringing a warm, bohemian elegance to any room. This isn't just decoration; it's a piece of Moroccan soul.
• •Your Home, Uniquely Told. Discover Handcrafted Moroccan Décor.
• •Authentic by Nature. Unique by Design. The Art of Moroccan Handicraft, Curated for You.
• •Just Arrived: New Treasures from our Moroccan Ateliers ✨