Tono de Marca

Nurturing & Caring, Friendly & Approachable, Informative & Trustworthy, Positive & Uplifting, Vibrant & Playful

Valores de Marca

• •Natural Purity
• •Family Wellness
• •Health & Well-being
• •Simplicity & Convenience
• •Transparency & Trust
• •Sustainability & Giving Back

Mejores Prácticas

• •Speak to Your "Why": Always circle back to the founding mission – providing pure, natural, family-focused wellness. Let this passion and care shine through in all communications.
• •Embrace "Mum-to-Mum" Language (where appropriate): Use empathetic, understanding, and supportive language that resonates with busy mothers. Acknowledge their challenges and offer solutions in a friendly, non-judgmental way.
• •Keep it Simple & Clear: Avoid overly technical jargon. Explain the benefits of superfoods in an accessible and easy-to-understand manner. Focus on the positive outcomes (e.g., "more energy," "happier kids," "glowing skin").
• •Visually Match Your Words: Ensure the vibrancy and natural appeal of the products are reflected in the language. Use positive, energetic, and sometimes playful words that complement the colourful imagery.
• •Foster Community & Conversation: Encourage interaction by asking questions, inviting users to share their experiences, and responding genuinely to comments and reviews. This reinforces the friendly, approachable, and caring aspects of the brand.

Percepción Social

Positive Customer Feedback, Trusted by Health-Conscious Consumers, Seen as a Go-To for Superfood Powders, Community-Oriented, Ethical Considerations

Ejemplos de Copy

• •For Busy Mums (Instagram Post with a colourful smoothie bowl): Fuel those little superheroes (and yourself!) the easy way! ✨ Our 'Fun Kids Superfood Powder' blends right into their favourite smoothies, packing a punch of goodness without the fuss. Mornings just got a whole lot brighter (and healthier!). What are your go-to smoothie secrets? Share below! #BeingCoKids #HealthyHabits #SuperfoodSmoothie #MorningWin #EasyNutrition
• •Highlighting Natural Purity (Facebook Ad targeting health-conscious consumers): Tired of hidden nasties? So are we. At Being Co, what you see is what you get – 100% pure, plant-powered superfoods. From our vibrant Pink Pitaya to our nourishing Bone Broth, we're all about real ingredients for real well-being. Taste the difference nature makes. Shop our collection now! #PureSuperfoods #NoNasties #PlantBasedPower #BeingCo #NaturallyHealthy
• •Focusing on a Specific Benefit - Gut Health (Blog Post Snippet/Pinterest Pin): Happy Tummy, Happy Family! 🌱 Did you know a healthy gut is the cornerstone of overall wellness? Our carefully crafted superfood blends are packed with gut-loving goodness to support digestion and keep everyone feeling their best. Discover our range and give your family the gift of a happy gut! #GutHealth #BeingCoWellness #FamilyHealth #SuperfoodGoodness #DigestiveWellness
• •Story-Driven - Founder's Inspiration (Website "About Us" excerpt refresh): It all started with a mum's mission: to find the purest, most effective natural nourishment for her family. That journey is the heart of Being Co. We believe every family deserves access to vibrant health, made simple. That's why we pour our passion into every colourful, nutrient-rich blend. Join our Being Co family! #OurStory #FamilyFirst #NaturalWellness #InspiredByNature #HealthyHappyBeing
• •Promoting a New Product/Offer (Email Newsletter Subject Line & Snippet): *Subject: ✨ Brighten Your Day with Our NEW Australian Blend! ✨* Hello [Customer Name], get ready to revitalise! Our NEW Australian Blend is here, bursting with native lemon myrtle and green goodness. Just one teaspoon assists digestion & energy. Feel healthier and happier, naturally. Enjoy 15% off your first try this week only! #NewProduct #AustralianMade #SuperchargeYourHealth #BeingCoFresh #LimitedOffer