Tono de Marca

Educational & Informative, Minimalist & Clean, Aspirational & Empowering, Conscious & Mindful

Valores de Marca

• •Sustainability
• •Vegan & Cruelty-Free
• •Health & Safety
• •Minimalism
• •Quality & Craftsmanship

Mejores Prácticas

• •Lead with Education
• •Use "You & We" to Build Community
• •Emphasize the "Why," Not Just the "What"
• •Keep it Clean and Minimalist
• •Maintain a Hopeful & Positive Tone

Percepción Social

Authenticity, Niche Authority, High-Quality, Community-Oriented

Ejemplos de Copy

• •The closest shave, the cleanest conscience. Our safety razor isn't just a tool; it's a statement. A statement against plastic waste and for a more mindful morning routine. Make the switch you'll be proud of. ✨ #BeGoodEarth #PlasticFree #SustainableBeauty
• •A Better Shave is a Kinder Shave. Tired of irritation and endless plastic waste? Be Good. Earth offers a smooth, sustainable shave without compromise. Our vegan, cruelty-free products are designed for your skin and the planet. Shop the collection now and feel the difference.
• •Ready for your best shave ever? (The Earth is, too.)
• •Lather up with purpose. Our solid shaving soap is crafted with natural ingredients to give you a rich, moisturizing foam for an effortlessly smooth glide. No harsh chemicals, no plastic bottle—just pure, skin-loving goodness. Each bar helps you eliminate waste and elevate your daily ritual.
• •One razor for life. No more disposables. #SustainableSwap #EcoFriendly #Minimalist