Tono de Marca

dreamy, chic, and aspirational

Valores de Marca

• •Aesthetic and Style
• •Quality and Protection
• •Customer Satisfaction
• •Trend-Consciousness

Mejores Prácticas

• •Embrace Aspirational Language: Use words that evoke a sense of wanderlust, romance, and beauty. Connect the products to experiences and feelings rather than just listing features.
• •Leverage User-Generated Content Authentically: Continue to feature customer photos and videos. When reposting, use captions that express gratitude and build a sense of community.
• •Stay Visually Cohesive: Ensure all marketing materials, from website images to social media posts, adhere to the established dreamy and chic aesthetic. Use consistent filters and color palettes.
• •Incorporate Storytelling: Frame products within a narrative. Instead of just "a phone case with a floral design," it's a case that "brings a summer garden to the palm of your hand."
• •Balance Style with Substance in Messaging: Always pair the stylish and aesthetic appeal with the practical benefit of protection. This reinforces the brand's value proposition of offering both beauty and durability.

Percepción Social

The public perception of BEFORE SUNRISE CO appears to be very positive among its target audience. Customers see the brand as a source for unique and stylish phone cases that also offer reliable protection. The brand is perceived as being in touch with current trends, which appeals to a younger, style-conscious demographic. The frequent sharing of user-generated content fosters a sense of community and authenticity.

Ejemplos de Copy

• •Capture the romance of a Parisian stroll. Our new Vintage Parisian cases wrap your phone in timeless elegance and modern protection. Because your everyday essential deserves a touch of magic.
• •That golden hour glow, perfectly matched. ". @[user] showing off her 'Summer Sun' case. Tag us in your #BeforeSunrise moments to be featured!
• •Your phone case is part of the outfit. Period.
• •Dress your tech for less. Get 20% off all our dreamiest cases for a limited time. Your new favorite accessory is waiting.
• •Looks like a dream, protects like a fortress. Our 'In The Summertime' tough case features a dual-layer design for shock absorption, so you can adventure freely without sacrificing your aesthetic.