Tono de Marca

Authentic, Appreciative & Respectful, Warm & Inviting, Curated & Discerning, Ethical & Conscious, Slightly Wanderlust-Evoking

Valores de Marca

• •Authenticity: Offering genuine, handcrafted items with traceable origins.
• •Craftsmanship: Celebrating and preserving traditional artisanal skills.
• •Cultural Appreciation: Respecting and promoting the diverse cultures from which their products originate.
• •Ethical Sourcing: Committing to fair trade practices and supporting the livelihoods of artisans.
• •Uniqueness & Individuality: Providing customers with distinct pieces that tell a story.
• •Connection: Bridging the gap between global artisans and conscious consumers.
• •Quality: Ensuring products are well-made and represent the best of artisanal traditions.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document Kirimbo's specific tone attributes (Authentic, Appreciative, Warm, Curated, Ethical, Wanderlust-Evoking), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Prioritize Storytelling: Always look for opportunities to weave in the stories of the artisans, the cultural significance of the items, or the journey of discovery. This reinforces authenticity and connection. For example, instead of just saying "Blue Vase," describe "This lapis-blue vase, handcrafted by the women of the Miftah co-operative in Tunisia, echoes the serene hues of the Mediterranean Sea."
• •Emphasize "Handcrafted" and "Artisanal": Consistently use terms that highlight the unique, non-mass-produced nature of the products. Explain what makes them special (e.g., "hand-painted," "hand-woven," "small-batch").
• •Speak With, Not Just About: When discussing artisans and their cultures, use respectful and appreciative language. Highlight the partnership and the positive impact of purchasing their goods. Avoid language that could be seen as appropriative or patronizing.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. If the images are warm, earthy, and vibrant, the language should evoke similar feelings. This consistency across all touchpoints builds a stronger, more memorable brand identity. For instance, a rustic, handcrafted item's description should feel more personal and detailed than a sleek, modern product's description (though Kirimbo leans towards the former).

Percepción Social

Customers likely perceive Kirimbo as a source for unique, beautiful, and ethically sourced handcrafted goods that are not easily found elsewhere. The brand is probably seen as having a "good heart" due to its emphasis on supporting artisans and fair trade. There's an aspirational quality, appealing to consumers who value aesthetics, storytelling, and conscious consumption. They are likely perceived as a small to medium-sized business with a personal touch and a passion for their products. The brand may be seen as a niche player, appealing to a specific segment of consumers who prioritize handcrafted quality and global aesthetics over mass-produced items.

Ejemplos de Copy

• •Instagram Post (Showcasing a new ceramic piece from Portugal): Sun-drenched mornings in Portugal, captured in clay. ✨ Each swirl and glaze on our new Alentejo ceramic pitcher tells a story of generations of artistry. Hand-shaped by master artisans, it’s more than a pitcher – it’s a piece of heritage for your home. Bring the warmth of Portuguese tradition to your table. #KirimboConcept #PortugueseCeramics #HandcraftedHome #ArtisanalLiving #EthicallySourced
• •Facebook Ad (Targeting users interested in ethical gifting): Give a gift that tells a story. 🎁 Our handcrafted treasures from around the world are made with love by skilled artisans, ensuring every purchase supports their craft and community. Discover unique pieces that carry meaning and beauty. Shop consciously with Kirimbo. #EthicalGifts #SupportArtisans #Kirimbo #UniqueFinds #HandmadeWithLove
• •Website Product Description (for a Moroccan rug): Woven with ancient Berber symbols and the vibrant soul of the Atlas Mountains, this [Rug Name] rug is a testament to Morocco's rich weaving heritage. Each knot is a whisper of tradition, hand-tied by skilled women artisans who infuse their stories into every thread. Unroll a masterpiece of authentic craftsmanship and transform your space with its timeless beauty and ethical origins. Dimensions: [X] x [Y]. Material: [Wool/Cotton]. Care: [Instructions].
• •Email Newsletter Snippet (Announcing a new collection): Journey with us to the heart of [Country Name]! ✈️ Our latest collection has just arrived, brimming with [Product Types, e.g., vibrant textiles, intricate carvings] handcrafted by the incredible artisans of [Region/Community]. Discover the authentic spirit and meticulous skill woven into every piece. Explore the [Collection Name] now and bring a touch of global artistry home. #NewCollection #GlobalCrafts #KirimboTravels
• •TikTok Video Caption (Short video showing various unique items): Unbox a world of wonder! 🌍✨ Unique, handcrafted, and ethically sourced. What story will your Kirimbo piece tell? 😉 #KirimboConcept #Handmade #HomeDecor #UniqueGifts #ArtisanMade #GlobalStyle