Tono de Marca

Friendly, Energetic, and Community-Focused

Valores de Marca

• •Quality
• •Convenience
• •Community
• •Variety
• •Passion

Mejores Prácticas

• •Always write with a warm, community-oriented voice. Use words like "your," "we," and "us" to create a sense of shared community. Refer to local landmarks or events when appropriate.
• •In your messaging, consistently pair the promise of high-quality ingredients and expertly made products with the benefit of speed and convenience (especially the drive-thru).
• •Keep the tone upbeat. Use enthusiastic words and emojis (like ☕️, ✨, 🚗, 🙌) that match the brand's energetic personality. This reflects the fast-paced nature of a drive-thru and the "pick-me-up" nature of coffee.
• •Let the food and drinks be the hero. Use mouth-watering adjectives and high-quality visuals. Instead of saying "We have cronuts," say "Indulge in our flaky, cream-filled Berry Cronut, baked fresh this morning."
• •Actively involve your audience. Ask questions, run polls, and respond to comments and messages promptly and with personality. Refer to your staff as the "Bean Team" to humanize the brand and reinforce the friendly, team-oriented culture customers love.

Percepción Social

Highly Positive with a Reputation for Quality and Speed

Ejemplos de Copy

• •Morning rush? Don't let it win. Your favourite barista-made brew is waiting for you at our drive-thru window. High-quality coffee without the hassle. That's how we roll. 🚗💨 #BeanAndGone #DriveThruCoffee #MelbourneCoffee
• •Tired of the same old lunch? Our Crumbed Chicken Focaccia is calling your name! Made fresh with crispy chicken, crunchy slaw, and melted cheese. Dine in with us or grab it on the go. Your midday just got a whole lot better. #ThomastownEats #ReservoirFoodie #MelbourneLunch
• •Taste the new season at Bean & Gone! From our vibrant Acai Bowls to decadent new cronut flavours, we're serving up fresh tastes to make your day. Come see what the Bean Team is creating for you this week!
• •That 3 PM feeling just hit... What's the cure? [POLL: ☕️ Iced Latte vs. 🍓 Berry Smoothie] Either way, we've got you covered at our drive-thru!
• •Hey Reservoir & Thomastown! Your local favourite, Bean & Gone Espresso, is here to fuel your week. A huge thank you to everyone who stops by and supports us. Whether you're grabbing a quick coffee from the drive-thru or sitting down for a bite, our team loves being a part of your day!