Tono de Marca

serene, joyful, and professional, communicating a sense of calm, escape, and simple happiness associated with the beach. The language is positive, evoking tranquility, happiness, and nostalgia, with a personal and authentic layer from the artist's passion.

Valores de Marca

• •Appreciation of Nature
• •Joy and Happiness
• •Quality and Craftsmanship
• •Emotional Connection
• •Customer Satisfaction

Mejores Prácticas

• •Use Evocative, Sensory Language: Employ words that evoke the senses associated with the beach—"warm breeze," "sun-kissed," "salty air," "crashing waves," "sand between your toes." This transports the audience and reinforces the brand's core theme.
• •Focus on Emotion and Memory: Connect the art to feelings of joy, peace, nostalgia, and escape. Ask questions that prompt the audience to reflect on their own beach memories, making the art more personal and relatable.
• •Maintain a Personal, Passionate Voice: Continue to channel the artist's passion for the subject. Use "I" and "my" when speaking from the artist's perspective in blogs or social media posts to maintain authenticity and the personal connection that customers value.
• •Highlight Quality and Technique: When describing the art, mention the medium (oils) and techniques (palette knife, texture) to underscore the value of "fine art" and the craftsmanship involved. This justifies the premium nature of the products.
• •Keep it Positive and Uplifting: Ensure all communication, from ad copy to customer service responses, reflects the joyful and serene nature of the art itself. The brand is a source of happiness, and its language should consistently mirror that.

Percepción Social

overwhelmingly positive, with customers and admirers using words like "beautiful," "talented," "happy," and "breathtaking." The art successfully captures the essence of the beach, bringing joy and beauty into homes. The artist is perceived as a "master," fostering a positive and accessible community, and the brand is seen as a source for high-quality, emotionally resonant, and aesthetically pleasing decorative art.

Ejemplos de Copy

• •Chasing the last light. Each brushstroke in our new piece, 'Golden Horizon,' is a memory of that perfect moment when the sun kisses the sea goodnight. Bring the calm and color of a coastal sunset into your home. Link in bio to see the details.
• •Art That Brings the Beach to You. Escape to the coast every day. Discover original oil paintings by Jan Matson that fill your home with the light, color, and joy of the seaside.
• •Your happy place is closer than you think. ☀️ Our beach paintings are more than just decor; they're a daily dose of sunshine and sea breeze. Find the piece that speaks to your soul. Free shipping on all U.S. orders! [Shop Now]
• •Remember the feeling of a perfect summer day, surrounded by the buzz of happy beachgoers and the endless sound of the waves? 'A Summer Dance' captures that vibrant energy with rich texture and a kaleidoscope of color. Painted with a palette knife to create depth you can almost feel, this piece is a joyful celebration of life by the sea.
• •An escape from the everyday is waiting for you... New from the studio: Pieces inspired by the tranquil mornings and golden afternoons of the coast.