Tono de Marca

friendly, confident, and empowering. It's also youthful, trendy, and relatable

Valores de Marca

• •Effectiveness and Quality: Providing products that deliver flawless, natural-looking results.
• •Skin-Kindness: Formulating products with skin-loving ingredients, suitable for sensitive and eczema-prone skin, and often highlighting benefits like moisturization and even fade.
• •Cruelty-Free & Vegan: A strong commitment to animal welfare, with PETA approval and vegan formulations.
• •Empowerment and Confidence: Helping customers feel "BOLD & BEAUTIFUL in their own skin."
• •Authenticity: Recently committing to not digitally altering photos to spread an authentic message.
• •Irish Heritage: Proudly an Irish-owned brand.
• •Affordability: Positioning themselves as providing flawless tans at super affordable price tags.
• •Innovation: Creating award-winning products and popular items like the TikTok viral Super Mousse tan.

Mejores Prácticas

• •Be Empowering & Positive: Use language that uplifts and instills confidence. Focus on how the products make users *feel* (e.g., "bold," "beautiful," "confident").
• •Stay Relatable & Friendly: Use an approachable, conversational style. Incorporate emojis where appropriate (especially on social media) and engage with the community. Avoid overly technical jargon unless explaining a specific "smart tanning" benefit clearly.
• •Highlight Key Values: Consistently weave in mentions of "vegan," "cruelty-free," "skin-loving ingredients," "Irish brand," and "affordable" where relevant and natural.
• •Keep it Energetic & Trendy (especially for younger audiences): On platforms like TikTok and Instagram, stay up-to-date with trends, use relevant hashtags, and maintain a youthful energy in your copy.
• •Educate & Inform (The "Smart" Angle): While being fun and trendy, also provide helpful tips, explain product benefits clearly, and position bBold as a knowledgeable brand in tanning, reinforcing the "art of smart tanning" concept.

Percepción Social

Positive Product Experience: Customers frequently praise the natural-looking color, ease of application, pleasant scent (compared to traditional tans), and good fade of bBoldTan products. Many reviews highlight how the products don't go streaky or orange.

Ejemplos de Copy

• •Instagram Post (Image: User showing off a flawless tan): Glow get 'em! ✨ @[UserTag] is absolutely rocking that bBold confidence! Our [Product Name] mousse delivers that sun-kissed, natural-looking tan every time. Vegan, cruelty-free, and packed with skin-loving goodness. Who's ready for their bBold glow-up? #bBoldTan #TanningGoals #ConfidentInMySkin #VeganBeauty #IrishBrand
• •TikTok Video (Trending sound, quick application & result): POV: You found the secret to a perfect tan that doesn't break the bank 😉 bBold [Product Name] making tanning easy, streak-free & smelling amazing! Run, don't walk! 🏃‍♀️💨 #bBold #FakeTanRoutine #TikTokMadeMeBuyIt #AffordableBeauty #ViralTan
• •Facebook Ad (Carousel showing product range): Tired of tan-trums? 😩 Discover the bBold difference! From our viral Super Mousse to our gentle Super Serum for sensitive skin, we've got your perfect glow covered. ✨ Loved in Ireland and beyond for our skin-kind formulas and flawless results. Shop now and feel bBoldly beautiful! #bBoldTan #SmartTanning #CrueltyFreeBeauty #IrishOwned #FlawlessTan
• •Website Banner (Homepage): Your Best Tan Ever Starts Here. ✨ Award-Winning. Vegan. Skin-Loving. Feel bBold. Feel You.
• •Email Subject Line (Promotion): Hey Glow-Getter! ✨ Unlock Your Radiance with 20% Off bBold Faves!