Tono de Marca

authentic, personal, and regional

Valores de Marca

• •Authenticity
• •Local Pride
• •Craftsmanship
• •Small Business Identity

Mejores Prácticas

• •Unify Your Brand Story: Create a consistent narrative across all platforms. The authentic, "Southwest Louisiana maker" story from TikTok is compelling and should be integrated into the website's "About Us" page and product descriptions.
• •Use a Consistent Voice: Whether writing for the website, social media, or customer service emails, adopt the warm, personal, and slightly regional tone established on TikTok. This builds a recognizable and trustworthy brand personality.
• •Incorporate User-Generated Content: Encourage customers to share photos of their products in use and feature them on your social media and website. This reinforces the sense of community and authenticity.
• •Tell the Story Behind the Products: For each item, especially the handcrafted ones, share a small tidbit about the creation process or the inspiration behind it. This adds value and connects the customer to the brand's identity as a maker.
• •Engage with Your Audience Personally: Respond to comments and messages with the same genuine and friendly tone. Use "I" and "we" to maintain the personal connection and show that there's a real person behind the brand.

Percepción Social

Primarily shaped by its TikTok presence, the brand is perceived as a charming, local artisan business, likely in a growth phase. It has low wider public visibility due to a lack of other online presence and the disconnect between its generic e-commerce site and personal TikTok can create a fragmented brand experience.

Ejemplos de Copy

• •Straight from our workshop in the heart of Southwest Louisiana to your closet! This new tee is all about that Southern charm and a little bit of sass. Made with love, and a whole lot of Cajun spirit. Get yours and show off your roots!
• •Keep your sweet tea perfectly chilled with our latest laser-engraved tumbler. Each one is crafted right here in Louisiana, ready for a ride on the bayou or just a relaxing afternoon on the porch. It’s more than a cup; it’s a piece of home.
• •Hey y'all, I'm Sherry, the heart and hands behind Bazzie's Boutique. Born and raised in Southwest Louisiana, I pour my love for our unique culture into every t-shirt, tumbler, and handcrafted piece I make. From my little workshop to your home, I hope you find something that brings a smile to your face. Thanks for stopping by and supporting a small, local dream.
• •A Little Lagniappe from Bazzie's Boutique!
• •There's nothin' quite like the feeling of creating something beautiful with my own two hands. This wooden sign is fresh out of the workshop and ready to bring some Louisiana love to your home. DM to claim it before it's gone!