Tono de Marca

Minimalist, Encouraging, and Educational.

Valores de Marca

• •Simplicity
• •Ethical Formulation: 100% clean, vegan, and cruelty-free
• •Functionality & Performance
• •Effortless Beauty
• •Transparency

Mejores Prácticas

• •Lead with Simplicity: Always frame the benefit around ease, time-saving, or minimalism. Use words like simplify, effortless, streamline, easy, one-step, and uncomplicated.
• •Always Weave in Ethical Values: Consistently include the keywords clean, vegan, and cruelty-free in bios, product descriptions, and ads. This reinforces brand identity and trust.
• •Use a Calm, Encouraging Voice: Write copy that feels supportive and gentle. Phrases like "a gentle touch of color," "enhance your natural glow," and "your daily moment of simplicity" align perfectly with the brand.
• •Highlight the "Multi-Purpose" Benefit: The "lips, cheeks, and eyes" function is the key product differentiator. Mention this versatility frequently to demonstrate value and justify the product's place as a "must-have" essential.
• •Maintain a Minimalist Vocabulary: Avoid industry jargon and overly complex language. Keep sentences clear, concise, and elegant to mirror the brand’s minimalist aesthetic and product design.

Percepción Social

Baza Cosmetics is perceived as a chic, modern, and trustworthy brand for individuals who are conscious consumers. It appeals to busy individuals valuing quality over quantity, seeking ethical and clean products, and preferring a natural 'no-makeup makeup' look. It's seen as a reliable choice in minimalist beauty, authentic and aligned with modern consumer values.

Ejemplos de Copy

• •One crayon, endless possibilities. Our Everything Crayon gives your lips, cheeks, and eyes a healthy, natural glow in seconds. Simplify your routine, not your beauty. #BazaBeauty #EffortlessMakeup #CleanBeauty
• •Subject: Ready to declutter your makeup bag? We believe beauty should be simple. That’s why we created our multi-purpose essentials with clean, vegan ingredients—to give you back your time while enhancing your natural look. Welcome to easier mornings.
• •Your 5-minute makeup routine is finally here. Stop juggling dozens of products and embrace the ease of a single crayon for buildable color where you want it. Effortless, ethical, and effective. Tap to streamline your beauty routine.
• •Beauty shouldn't be complicated. We create high-performing, multi-purpose makeup with clean, vegan ingredients to celebrate your look, effortlessly.
• •Your go-to for a life in motion. From coffee runs to last-minute meetings, get a touch of color in an instant. #BazaOnTheGo #5MinuteFace