Tono de Marca

Artistic & Visionary, Luxurious & Exclusive, Personal & Passionate, Poetic & Audacious, Sophisticated & Elegant

Valores de Marca

• •Creativity & Innovation
• •Excellence & Craftsmanship
• •Individuality & Personalization
• •Audacity & Boldness
• •Passion for Gemstones
• •Artistic Integrity

Mejores Prácticas

• •Embrace Storytelling: Every piece has an inspiration, a design journey, or a unique characteristic. Weave these narratives into your copy to engage and enchant. Use evocative language that paints a picture.
• •Highlight Exclusivity and Artistry: Consistently use terms that reflect the high-end nature of the brand: "rare," "exceptional," "bespoke," "masterpiece," "artistry," "innovation," "visionary."
• •Maintain a Personal Touch (where appropriate): Channel Lorenz Bäumer's voice – his passion, his artistic perspective. This is especially relevant for social media or introductory texts. Use "I" or "we" (referring to the Maison) to foster connection.
• •Focus on Sensory Details and Emotion: Describe how the jewelry looks, feels (metaphorically, e.g., "light as a feather," "bold as a statement"), and the emotions it evokes (joy, wonder, confidence).
• •Be Eloquent and Precise: Use sophisticated vocabulary but ensure clarity. Avoid overly casual slang or generic descriptions. The language should mirror the precision and elegance of the jewelry itself. Ensure grammar and spelling are impeccable.

Percepción Social

Lorenz Bäumer is perceived as a highly respected and innovative figure in the exclusive world of Parisian high jewelry. Clients and admirers see the brand as a symbol of unique artistry, exceptional quality, and avant-garde luxury. The brand is associated with exclusivity, bespoke service, and a personal connection with the designer. There's an appreciation for the narrative quality of the jewelry – each piece having a distinct inspiration and story. The social media presence, particularly Instagram, fosters a sense of connection and makes the distant world of high jewelry feel slightly more accessible, yet still aspirational.

Ejemplos de Copy

• •Dare to dream in color. Introducing 'Éclats de Rêve,' the new collection where poetic vision meets audacious design. Each piece, a universe sculpted in rare gems and boundless imagination. Discover the extraordinary. #LorenzBaumer #HauteJoaillerie #Vendome #ArtOfJewelry #NewCollection
• •Beyond the brilliance lies the soul of the craftsman. Hours of meticulous dedication, generations of savoir-faire, breathing life into a vision. At Lorenz Bäumer, every facet tells a story of passion and precision. #Craftsmanship #LorenzBaumerVendome #HighJewelry #Artisan #MadeInParis
• •Your story, immortalized in jewel. Lorenz Bäumer invites you to a personal journey of creation, transforming your deepest inspirations into an heirloom of unparalleled artistry. The ultimate expression of individuality begins here. #BespokeJewelry #LorenzBaumer #UniqueCreations #PlaceVendome #LuxuryDefined
• •Watch magic unfold. ✨ This isn't just a ring, it's a conversation starter, an engineering marvel, a piece of wearable art. Innovation is our signature. #LorenzBaumerJoaillerie #JewelryDesign #Innovation #LuxuryTikTok #ArtJewelry
• •Inspired by the fleeting beauty of a comet's tail, this necklace captures a moment of cosmic poetry. Crafted with celestial sapphires and diamonds that dance with light, it's more than adornment – it's an emotion wearable. #PoeticJewelry #LorenzBaumer #StorytellingGems #LuxuryNecklace #VendomeParis