Tono de Marca

Empowering, Authentic, and Modernly Traditional

Valores de Marca

• •Cultural Preservation
• •Women's Empowerment
• •Family & Community
• •Quality and Craftsmanship
• •Modern Accessibility

Mejores Prácticas

• •Always connect the product back to the brand's core values. Don't just sell a skirt; sell a piece of cultural heritage that empowers women. The story of the founder and the local artisans is a powerful asset.
• •Employ active, inspiring verbs and positive affirmations. Address your customer as a strong, capable individual. The tone should be a supportive friend, not just a retailer.
• •Regularly use words like "handmade," "authentic," "artisans," "heritage," "traditional," and "community" to reinforce the brand's unique selling proposition.
• •When describing a product, mention both the traditional motif or technique (e.g., "Mega Mendung indigo batik") and its modern application (e.g., "perfect for your video calls or a weekend coffee run").
• •Write as "we" and tell stories. Share behind-the-scenes content and feature the founder's narrative. This maintains the "home-based industry" authenticity that customers connect with, even as the brand grows.

Percepción Social

The public perception of Batik Annesurya appears to be that of a trusted, high-quality, and culturally significant brand. The presence of the brand on major Indonesian e-commerce platforms like Tokopedia and Shopee, complete with customer ratings, suggests a solid market reputation. The brand's narrative aligns with a broader movement to modernize and sustain traditional crafts. By engaging with customers about custom fits and modern styling, they are perceived as responsive and customer-centric. Their social media content, which blends product showcases with inspirational messages, likely fosters a positive and engaged community that sees the brand as more than just a clothing store, but as a promoter of Indonesian pride and female strength.

Ejemplos de Copy

• •Lead the meeting. Close the deal. Own your story. Our new Vina Top isn't just clothing; it's your armor. Handcrafted with authentic Batik Tiga Negeri, it carries the philosophy of unity in diversity—a reminder of your own unique strength. Wear your heritage, powerfully. #BatikAnnesurya #ModernBatik #WomenInBusiness #CulturalHeritage
• •Headline: The Tradition of Batik, Reimagined for Today. Body: Tired of fast fashion that doesn't last? Discover Batik Annesurya. We combine timeless, handmade batik with modern designs perfect for your life, from the boardroom to brunch. Each piece empowers local female artisans and carries a story of Indonesian pride. Wear happiness. Wear authentic fashion. Call to Action: Shop Now & Customize Your Fit
• •Title: The Surya Skort - Freedom in Every Stitch. Description: Move through your day with elegance and ease. The Surya Skort blends the beauty of hand-stamped batik with the practicality of a modern silhouette. Born from a mother's desire for comfortable yet beautiful clothing, each piece is a testament to our values: empowering women, preserving culture, and celebrating you. Made with 100% breathable cotton by our community of artisans in Surabaya.
• •Video: A short, fast-paced clip showing a plain white t-shirt and jeans. The creator then swaps the t-shirt for a vibrant Batik Annesurya kimono top, instantly elevating the look. On-screen text: "Your boring outfit needs this." -> "The 5-second glow-up." -> "Handmade. Authentic. You." Caption: "Confidence is just one layer away. ✨ #BatikHack #StyleInspo #HandmadeWithLove #OOTD #LocalPride"
• •Subject: More Than a Dress: A Story of Empowerment. Body Preview: "Hi [Name], when Anne Surya started making batik for her daughters, she didn't just start a business. She started a movement. Discover the stories woven into our new collection..."