Tono de Marca

inspirational, sophisticated, and serene

Valores de Marca

• •Quality and Craftsmanship
• •Aesthetic and Style
• •Atmosphere and Well-being
• •Exclusivity and Uniqueness

Mejores Prácticas

• •Use Evocative Language: Instead of just describing a product's features (e.g., 'brown vase'), focus on the feeling and aesthetic it evokes ('a vase in earthy tones that brings a sense of grounded warmth').
• •Maintain a Sophisticated Vocabulary: Employ words like 'curated,' 'serene,' 'elegant,' 'sanctuary,' and 'atmospheric' to reinforce the brand's high-end, style-focused positioning. Avoid slang, overly casual phrases, or high-pressure sales tactics.
• •Tell a Story: Frame products within a lifestyle narrative. Talk about creating a morning ritual with a beautiful coffee mug or setting a peaceful mood with a specific candle holder. This connects the product to the customer's life.
• •Emphasize 'We' and 'You': Use 'We' when talking about the brand's curation process and values ('We select with care') to build a personal connection. Use 'You/Your' to focus on the customer's benefit and experience ('Transform your space,' 'Your personal sanctuary').
• •Consistency Across All Text: Ensure the inspirational and serene tone is applied everywhere, from the product descriptions and checkout page to customer service emails and any future social media or marketing content. Every piece of text is an opportunity to reinforce the brand identity.

Percepción Social

Due to the limited online presence beyond its own website, the broader social perception of Bastique is difficult to gauge. There is no significant volume of public customer reviews, social media engagement, or press coverage. The perception is therefore primarily shaped by the brand's self-presentation on its website. Customers who find the store are likely to perceive it as a niche, boutique-style retailer offering high-quality, curated home decor. The perception is one of a small, specialized business rather than a large, mainstream brand. The lack of social proof could be a challenge for new customers, but it can also contribute to a sense of exclusivity for those who do purchase.

Ejemplos de Copy

• •Sculpted to perfection. Our Elara Vase isn't just a vessel for flowers; it's a statement of quiet elegance. Let its graceful curves and smooth finish bring a touch of serene artistry to your favorite space.
• •Your Home, Your Sanctuary. Discover curated pieces that transform your house into a haven of style and tranquility. Explore the Bastique collection.
• •An Invitation to Elegance | New Arrivals Inside
• •Create a mood with light. From the soft glow of our candle holders to the ambient light of our table lamps, our collection is designed to cast your home in a warm, inviting atmosphere.
• •At Bastique, we believe that beauty lies in the details. That ’s why we meticulously curate every item in our collection, searching for the perfect blend of modern design and timeless quality. Our mission is to provide you with unique pieces that don't just decorate a room, but complete it.