Tono de Marca

Vibrant & Playful, Aspirational yet Accessible, Storytelling & Evocative, Contemporary Indian, Feminine & Empowering

Valores de Marca

• •Celebrating Indian Heritage with a Modern Twist
• •Affordable Luxury
• •Joy & Positivity
• •Customer Experience
• •Modern Simplicity & Romantic Elegance
• •Individuality & Eccentricity

Mejores Prácticas

• •Embrace "Basanti" as a Persona: Write as if "Basanti" – a cheerful, confident, modern Indian woman with a love for tradition – is speaking. Infuse warmth, a hint of playfulness, and an appreciation for beauty in everyday life.
• •Weave in Storytelling: Don't just describe clothes; tell the story behind the inspiration, the craft, or the feeling the garment evokes. Connect with the aspirational yet relatable desires of the target audience.
• •Use a Blend of Elegant and Accessible Language: Maintain a sophisticated tone that reflects the luxury aspect, but keep it understandable and approachable to align with affordability. Use Hinglish sparingly and appropriately where it enhances the contemporary Indian feel.
• •Highlight Both Tradition and Modernity: Consistently communicate the unique selling proposition of blending Indian heritage (fabrics, crafts, motifs) with contemporary designs and wearability.
• •Focus on Empowerment and Joy: Craft messages that make the customer feel good about themselves and their choices. Emphasize how the clothes can enhance their confidence, celebrate their femininity, and bring joy to their occasions.

Percepción Social

Largely positive, with customers appreciating the variety of designs, quality of fabrics, comfort, good customer service, value for money, trendy ethnic wear, and the memorable brand name. Areas for improvement include sizing consistency, delivery delays, and occasional customer service issues.

Ejemplos de Copy

• •Twirl into tradition with a touch of today! ✨ Our new *Surajmukhi* Lehenga Collection is all about celebrating sunshine, heritage, and YOU. Vibrant hues, intricate crafts, ready to make your every moment a Basanti moment. #BasantiKeKapde #FestiveGlow #ModernMaharani
• •From boardroom chic to brunch bestie! Basanti’s versatile kurta sets are designed for the woman who does it all with effortless grace. Discover modern comfort rooted in timeless style. Affordable luxury, because every day deserves a little Basanti. Shop now! #BasantiEveryday #ContemporaryCool #WorkToWeekend
• •Basanti: More than just clothes, it's a feeling. Sip on life, drape yourself in joy. Explore collections that blend India's heart with a modern soul. Your story, beautifully adorned. #KapdeAurKoffee #WearYourVibe
• •Unlock a Little Basanti Magic ✨ Festive Treats Inside! (Up to 30% Off!)
• •Meet Riya – she’s the life of the party and the calm in the chaos. This dress, much like her, blends playful prints with a sophisticated silhouette. Crafted from breathable Banarasi-blend cotton with a contemporary asymmetric hem, it’s where tradition winks at modernity. Perfect for when you want your coffee strong and your style stronger. #BasantiFusion #EffortlessEdge