Tono de Marca

friendly, creative, and personal

Valores de Marca

• •Personalization
• •Quality and Craftsmanship
• •Family and Community
• •Joy and Celebration

Mejores Prácticas

• •Always Emphasize "Personal and Unique": Use words like "your own," "one-of-a-kind," "customized for you," and "unique" in product descriptions and ads. This reinforces the core value that sets the brand apart.
• •Adopt a "We/You" Conversational Tone: Write as if you are talking directly to a friend. Use "we" to talk about the family business (e.g., "We take pride in our work") and "you" to speak to the customer's creativity and needs (e.g., "Your gift becomes special"). This builds a personal connection.
• •Tell the Story of Family and Craft: Briefly mention the "family-owned" aspect in the "About Us" sections of social media profiles and occasionally in posts. This isn't just a store; it's a family's passion, which builds trust and authenticity.
• •Focus on the "Why," Not Just the "What": Instead of just describing a door hanger, describe the feeling it creates—the warm welcome for guests, the joy of a seasonal celebration. Frame products as solutions for creating a heartfelt home and giving meaningful gifts.
• •Encourage and Showcase User-Generated Content (UGC): Actively ask customers to share photos of their finished creations using a specific hashtag. Featuring these photos on social media and product pages provides social proof and builds a community around the brand, reinforcing its creative and collaborative spirit.

Percepción Social

The brand is perceived positively as a source for unique and high-quality crafting components, maintaining a collaborative and positive presence within the crafting community. It's viewed as a reliable, creative, and service-oriented small business, committed to customer satisfaction, despite one specific policy potentially causing friction.

Ejemplos de Copy

• •Ready for pumpkin spice and everything nice? 🍂 Our Interchangeable Vintage Truck is the perfect way to roll into the new season! Swap out the inserts for endless decorating fun, from autumn leaves to winter snowflakes. Hand-painted by you or by us—either way, it’s a piece you’ll treasure. #BarnyardCustomCreations #FallDecor #DIYHomeDecor #VintageTruck #HandmadeHome
• •✨ New Arrivals: Get Creative with Our Spring DIY Kits! Hop into spring! 🐰 From floral door hangers to adorable bunny decor, our new collection has everything you need to bring the freshness of the season into your home.
• •Unleash your inner artist! This set of unfinished wood blanks is your blank canvas for creating the tiered tray display of your dreams. Perfect for a relaxing weekend project or a fun paint party with friends. Made from high-quality, smooth wood that’s ready for your creative touch. Let's see what you create!
• •The Gift They'll Never Forget. Tired of the same old gifts? Give something truly special. At Barnyard Custom Creations, we help you create one-of-a-kind personalized treasures that celebrate life's biggest moments. Because the best gifts come from the heart. Shop our collection now! #PersonalizedGifts #FamilyOwned #MadeWithLove
• •10 Creative Ways to Decorate Your Home for the Holidays. Get inspired by our amazing community of creators! See how they've used our DIY kits and personalized decor to make their homes festive and bright. Find your next project at Barnyard Custom Creations. #HomeDecorInspo #DIYCrafts #CustomerCreations #HolidayDecor