Tono de Marca

Elegant, Sophisticated, Feminine, Modern, Edgy, Artistic, Detail-Oriented, Respectful, Commemorative, Approachable Luxury

Valores de Marca

• •Craftsmanship & Quality
• •Indonesian Heritage
• •Elegance & Timelessness
• •Femininity & Empowerment
• •Innovation
• •Legacy
• •Authenticity & Self-Expression

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the core attributes of the Barli Asmara tone (e.g., Elegant, Artistic, Empowering, Respectful, Sophisticated). Include a lexicon of preferred words (e.g., "exquisite," "meticulous," "heritage," "timeless," "empower," "grace") and words to avoid (e.g., overly casual slang, generic hype). This ensures anyone writing for the brand uses a consistent voice.
• •Emphasize Storytelling around Heritage and Craftsmanship: Consistently weave in narratives about the inspiration behind collections, the Indonesian cultural elements, the intricate techniques used (like macramé, smocking), and the dedication to quality. This reinforces the brand's artistic and cultural values.
• •Maintain an Aura of Sophistication and Exclusivity (especially for Couture): Use refined language. Focus on the luxurious feel of materials, the artistry of the design, and the transformative experience of wearing Barli Asmara. Even with ready-to-wear, maintain a higher standard of expression than mass-market brands.
• •Balance Legacy with Forward Vision: Acknowledge the founder's enduring influence and the brand's history while also conveying excitement for new collections and the continued evolution of the brand under new creative direction. The tone should feel both respectful of the past and confident about the future.
• •Visual-Verbal Harmony: Ensure the tone of the copy perfectly complements the visuals used in marketing materials and on the website. If the imagery is elegant and artistic, the language must mirror this. This creates a cohesive and immersive brand experience. For instance, if a collection is "hyper-feminine," the accompanying text should evoke that same feeling through descriptive and evocative language.

Percepción Social

Highly Respected Designer, Innovative & Creative, Symbol of Indonesian Fashion, Associated with Elegance and Femininity, Legacy Brand, Humble & Passionate Personality (Founder)

Ejemplos de Copy

• •Headline: Barli Asmara: Weaving Dreams into Dresses. Body: Discover the legacy of artistry and intricate detail in every stitch. Our latest collection continues a tradition of timeless elegance, designed for the woman who commands grace and embraces her authentic strength. Experience the exquisite. Call to Action: Explore the New Collection.
• •Headline: The Essence of Indonesian Craftsmanship, Reimagined. Body: Each Barli Asmara piece is a homage to heritage, meticulously crafted with a modern vision. Indulge in textures that tell a story and silhouettes that celebrate the art of feminine power. Call to Action: Shop Prêt-à-Porter.
• •Headline: Beyond Fashion. An Enduring Statement. Body: Barli Asmara is more than attire; it's an heirloom of elegance. From delicate embroidery to bold, innovative forms, wear a masterpiece that speaks to your unique sophistication. Call to Action: Discover Couture.
• •Headline: Whispers of Grace, Echoes of Strength. Body: Our "Whispers of Grace" collection embodies effortless chic and authentic beauty. Feel the serene confidence and timeless elegance in every carefully designed piece, crafted to celebrate your most meaningful moments. Call to Action: Unveil Your Elegance.
• •Social Media Post (Image: A stunning detail shot of a garment): Text: The soul of Barli Asmara lives in the details. Meticulous craftsmanship, a passion for heritage, and a dedication to timeless beauty. Continuing a legacy of elegance, one exquisite creation at a time. #BarliAsmara #IndonesianCouture #LegacyOfElegance #ArtisanFashion #FeminineStrength